Role Overview We are looking for a strategic, agile, and result-oriented Associate Director – Influencer Marketing to lead and scale our influencer marketing business. The individual will be responsible for developing influencer-led brand strategies, driving business growth, managing key client relationships, leading campaign execution, and building a high-performing team.
The role requires a strong understanding of the creator economy, social media trends, digital content, brand storytelling, and influencer ecosystems.
Strategy & Planning
Develop comprehensive influencer marketing strategies aligned with client business and brand objectives.
Lead influencer-led campaigns across Instagram, YouTube, Facebook, and emerging social platforms.
Identify relevant influencers, creators, and content communities based on brand requirements.
Drive innovative campaign ideas, content formats, and creator-led brand solutions.
Understand client business objectives and translate them into effective influencer marketing solutions.
Drive client presentations, pitches, annual plans, and campaign reviews.
Ensure client satisfaction, retention, and account growth.
Identify opportunities for cross-selling and upselling influencer marketing services.
Ensure effective campaign planning, budgeting, negotiations, and delivery.
Maintain quality control across influencer content and campaign deliverables.
Monitor campaign performance, engagement, reach, impressions,



and ROI.
Ensure adherence to timelines, brand guidelines, and regulatory requirements.
Drive revenue growth and profitability for the influencer marketing vertical.
Lead new business pitches and develop customized influencer marketing proposals.
Build strategic partnerships with influencers, talent management agencies, creator networks, and platforms.
Develop scalable influencer marketing solutions and new revenue opportunities.
Own business targets, budgets, and overall vertical performance.
Lead, mentor, and develop a team of influencer marketing professionals.
Establish transparent processes, performance metrics, and accountability frameworks.
Identify talent requirements and strengthen team capabilities.
Analytics & Performance
Analyse campaign performance and provide actionable insights.
Drive data-led decision-making and optimize campaign effectiveness.
Present campaign reports, business reviews, and performance recommendations to clients and internal leadership.
Strong understanding of influencer marketing and the creator economy.
Excellent strategic thinking and creative problem-solving abilities.
Experience in managing large-scale influencer campaigns and budgets.
Commercial acumen with an understanding of revenue and profitability.
Strong understanding of social media platforms, analytics, and digital trends.

📌 Marketing Lead / Marketing Manager (Mumbai)
🏢 Whizz HR
📍 Mumbai