Chief Marketing Officer (CMO) – Equity-Based Opportunity **Company: BeautyGlad | Salon at Home**

Are you a passionate marketing leader who dreams of building something big rather than just working for a monthly paycheck

BeautyGlad is looking for an ambitious, entrepreneurial and growth-driven **Chief Marketing Officer (CMO)** to join our leadership team and lead our marketing journey.

BeautyGlad is a growing Salon-at-Home startup that brings skilled beauty and salon services directly to women's doorsteps. We are building a technology-driven beauty services platform with an ambitious vision to transform the at-home beauty and wellness industry in India.

We are not looking for someone who simply manages marketing campaigns. We are looking for someone who can take ownership, build a brand, drive customer acquisition, increase retention and create a scalable growth engine.

- # You will work directly with the founder and have the opportunity to shape the company's marketing strategy, build the brand and contribute to creating a scalable business.
- # Brand Building & Positioning

- Develop and execute BeautyGlad's overall brand strategy.
- Establish BeautyGlad as a trusted and recognizable Salon-at-Home brand.
- Build a strong brand identity and differentiated market positioning.
- Lead brand awareness, PR, influencer marketing and collaborations.

Performance Marketing & Customer Acquisition

- Plan and manage Meta Ads, Google Ads and other digital advertising channels.
- Optimize CAC, ROAS, conversion rates and marketing ROI.




- Identify new growth opportunities and marketing channels.

Digital & Social Media Marketing

- Lead Instagram, Facebook, YouTube and other social media channels.
- Develop engaging content, campaigns, reels and creative strategies.
- Drive organic growth, community building and customer engagement.
- Oversee SEO, content marketing and website growth.

Marketing Team & Leadership

- Build and lead the marketing team.
- Manage creative agencies, influencers and marketing partners.
- Establish marketing KPIs and performance dashboards.
- Work closely with the founder and operations team to achieve business goals.

## Someone with 5+ years of experience in digital marketing, growth marketing or brand management.

- Experience in startups, D2C, e-commerce, beauty, lifestyle or consumer businesses will be preferred.
- Strong understanding of performance marketing, Meta Ads and Google Ads.
- Experience managing marketing budgets and optimizing CAC and ROAS.
- Someone who believes in building long-term value rather than chasing a monthly salary.

Freedom to build and lead the entire marketing function.
- A chance to build something meaningful and participate in its long-term success.

Compensation Structure: Chief Marketing Officer (CMO).

If you have the entrepreneurial mindset, marketing expertise and ambition to build a brand from the ground up, we would love to hear from you.

Send your resume along with a brief introduction highlighting your marketing achievements and why you would like to join BeautyGlad.

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📌 Marketing Manager (re-advertisement) (Jaipur)
🏢 BeautyGlad-Salon at Home
📍 Jaipur