Own a D2C wellness/fitness brand end to end: growth, new products and profitability. Brand strategy: Own the annual plan (revenue, growth, market share) across website, app, marketplaces and quick commerce; NPD: Lead launches from consumer insight to go-to-market (concept, formulation brief, pack, pricing) with R&D;, sourcing, regulatory and manufacturers; P&L;: Own revenue, gross margin, CAC, CM1/CM2/CM3 and marketing budgets; set pricing and promotions that protect margin; Digital & retention: Brief performance teams on Meta, Google and marketplace ads; drive repeat through CRM, subscriptions and loyalty.

Manage creative, influencer and design partners; be the single point of accountability for the brand.

3–6 years of brand management in D2C wellness, nutrition, supplements or fitness brands (mandatory). FMCG/offline-only, agency, marketplace-seller or non-wellness D2C profiles will not be considered.

- Owned or co-owned a brand/category P&L; with hands-on command of CM, CAC, ROAS and LTV.
- Solid knowledge of D2C channels: brand site/app, Amazon, Flipkart, Nykaa, Blinkit, Zepto, Instamart.
- MBA in Marketing from a reputed institute, or equivalent experience.

📌 Brand/Marketing Director or Manager (Gurugram)
🏢 HealthKart
📍 Gurugram