About the Brand: Paulsons is a Women's Ethnicwear brand built on over 40 years of trust. We bring together thoughtfully designed silhouettes, premium fabrics and exceptional quality to create clothing that feels as good as it looks. We're looking for a candidate for the position of Social Media Executive & UGC Creator who can do more than just manage a content calendar. We want someone who understands social media, knows what makes people stop scrolling, and is confident enough to be the face of the content.
You'll be creating content for Paulsons across Instagram and other social platforms, regularly visiting our stores, appearing on camera, talking about products, interacting with customers, and bringing the brand to life through engaging, relatable content.

Okhla Phase 1, Delhi
Type: Full-time, On-site
Working Days: Monday to Saturday
Experience: 1-3 years
Compensation: Own day-to-day social media execution across Instagram and other relevant platforms.
Ideate and create Reels, UGC videos, talking videos, Stories and trend-led content.
Comfortable featuring & speaking on camera in both Hindi and English.
Visit Paulsons stores to create content around products, customers, styling, new launches and the overall shopping experience.




Identify relevant trends, formats, hooks and audio and adapt them to the brand.
Plan and maintain content calendars in collaboration with the marketing team.
Shoot and edit short-form content using a phone and editing tools such as CapCut.
Track social media performance and understand what content is working and why.
Work closely with the creative, marketing and store teams to execute campaigns and content ideas.

1–3 years of experience in social media, content creation, UGC or a similar role.

- Exceptional communication and presentation skills.
- Fluent and confident in both Hindi and English.
- Strong understanding of Instagram, Reels, Stories and current social media trends.
- Someone with a natural eye for fashion, aesthetics and storytelling.
- Comfortable shooting content independently and working in a fast-paced environment.

Bonus points if you:
Have worked with a fashion, lifestyle or D2C brand.
Have experience being the face of a brand or creating talking-lead/UGC content.
Understand Instagram analytics and social media growth.
Have a robust personal Instagram or content portfolio.

📌 Social Media Executive, Full Time (Delhi)
🏢 Paulsons
📍 Delhi