Role: Content Strategist- Performance creatives
Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting, etc., We promise our customers a high-quality, standardized, and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise.

Urban Company started as UrbanClap in November 2014, when its founders, Abhiraj, Raghav, and Varun, realized that the home services industry was predominantly unorganized, fragmented, and offline. Customers found it challenging to avail quality services conveniently, and service professionals were struggling to make ends meet, having to rely upon several
middlemen, contractors, and local aggregators. Build a deep, full-stack partnership with service partners,
helping improve their earnings and overall livelihood
You have a POV on creatives and care about quality.
You understand trends, creators, and content formats.
Write clear, compelling, performance-first copy for ads across Meta, Google,



YouTube and other paid channels.
Work closely with designers, performance, and category teams to shape framing, and messaging.
Iterate copy and concepts using performance insights (CTR, CVR).
Build and maintain a structured content bank of hooks, scripts, captions, and messaging variants.
Ensure brand safety, clarity, factual accuracy, and consistency across all communication.
Use AI tools to create faster iterations, prompt variants, and maintain quality across high-volume creative cycles.
Bring a POV to every project- what works, what doesn't, and why.

Faster creative velocity: quick turnaround from brief → script → variants.
Consistent, brand-aligned messaging across all platforms.
Ability to write sharp, conversion-driven performance copy across ads, scripts, and short-form content.
Bias for clean, premium, accurate brand communication.
Nice-to-have: comfort with AI tools for drafts, prompt variants, and modular copy building. Understanding of basic metrics (CTR, CVR, CPA) and how they influence copy.

A phenomenal work environment, with huge ownership and growth opportunities

- A high performance, high velocity workplace at the cutting edge of growth

📌 Technology Content Creator (Gurugram)
🏢 Urban
📍 Gurugram