Job Role: Social Media Executive Company: Employment Type: Full time
Counsel Union is committed to building a strong digital presence and connecting with its
audience through meaningful content and effective communication. creative and proactive Social Media Executive who can help strengthen our online visibility
through engaging videos, AI-powered creatives and compelling social media content.

We are seeking a hands-on Social Media Executive who understands social media trends,
short-form video content and digital storytelling. appearing on camera or creating face-led video content, using AI tools to develop creatives,
and writing engaging copy for different social media platforms.

Content Creation: Plan, record and edit engaging reels, short-form videos and other
social media content, including face-led videos.
AI-Generated Creatives: Use AI tools to create visually appealing graphics, images, videos
and other digital content.
Write compelling captions, hooks, post descriptions, creative copy and calls
Social Media Management: Create, schedule and publish content across Instagram,
LinkedIn, Facebook and other relevant platforms.
Content Planning:



Develop and maintain a content calendar aligned with the company's
brand, objectives and communication strategy.
Identify relevant social media trends, formats and content ideas to
Performance Tracking: Monitor content performance, reach, engagement and other
Brand Consistency: Ensure all published content follows the company's brand voice,
6 months hands-on experience in social media management and content creation.
Ability and willingness to create face-led video content, including appearing on camera
Experience using AI tools to generate social media creatives and content.
Strong copywriting skills, including writing engaging captions, hooks and social media
Basic to good video recording and editing skills, with knowledge of tools such as Canva,

Understanding of Instagram, LinkedIn and other social media platforms, including their

content formats and engagement strategies.
A portfolio of social media posts, videos or AI-generated creatives will be an advantage.

the content, writing the copy, publishing it and reviewing its performance.
quality content.

📌 Social Media Executive, Full Time (Noida)
🏢 Counsel Union
📍 Noida