An ideal candidate should have 2+ years of hands-on experience with the Marketo platform and is currently based in Mumbai/Pune only.

Have proven experience working with Marketo to utilise full functionality in delivering commercially successful campaigns.

- Have success in partnering with subject matter experts to get the best use out of their content.
- Know the importance of ensuing data is correctly managed and privacy requirements are fully met.
- Have high attention to detail and produce quality work in a timely manner.
- Are willing to work with people at all levels of the organization—from the CEO to the interns.
- Not overly reliant on email, can “pick up the phone” or meet in person to build substantive relationships.
- Manage the uploading of text, graphic and multimedia of content into the full suite of Marketo templates and campaign programs.
- Demonstrate nimble work habits in such a way as to produce and launch exceptionally fast and superior automated marketing outcomes.
- Educate and train members of the creative and content teams and other relevant teams on how best to structure their content to streamline workflow and maximize Marketo’s potential.
- Communicate parameters clearly with each individual content contributor, also identifying how best to modify their content if, for example, headlines are too long, or edits need to be made; Leverage key Marketo functionality such as tokens and dynamic content to reduce execution time and increase consistency across all Marketo programs.
- Document the timing and assets whereby each marketing campaign will flow,



making it easy for the marketing traffic manager to launch proactive internal communications informing sales and other stakeholders on exactly what campaign assets will launch, at what time intervals, and to which specific buyer persona.
- Continuously experiment and test new Marketo formats and calls-to-action (CTAs) to increase the quality and quantity of sales leads.

Be an internal expert on implementing Marketo campaigns and help identify ways to scale capacity and speed either in-house or via external support.

- Develop processes to capture the content in the exact formats that you need to upload to Marketo, making allowances that some of the editing will still need to be performed manually.
- Have the ability to explain and liaise with other parts of marketing and sales on how the platform can support their roles (e.g. Marketing lead gen and ROI tracking, sales for sales and prospect intelligence, content marketing for journey design and nurture campaigns.
- provide insight on what kind of content will work best in these new formats.
- Continuously identify thought leadership that elevates Argus’ brand in the marketplace, while mechanically making it easy for prospects to enter our sales funnel.




- Understand the importance of data and data management for privacy and MA/CRM management and reporting
- Work closely with our webmaster on form integration and web journeys.
- Work closely with colleagues on customer journeys and a coherent content strategy across web forms and through the marketing automation tool.
- Be a contributor to the ever-present need to improve people, information and technology to create both a rewarding career experience that also delivers aggressive revenue growth.

Skills and Experience

- Bachelor’s degree in Marketing
- 2–7 years of experience in a similar role
- Tokens & dynamic content
- Demonstrates strong ownership by managing tasks end-to-end and delivering results with minimal supervision.
- Proactively identifies inefficiencies and implements process improvements to enhance workflow speed and quality.
- Argus recognizes and rewards successful performance and as an Investor in People, we promote career development and retain a high-performing team committed to building our success.
- Competitive salary
- Hybrid Working Policy (3 days in Mumbai office/ 2 days WFH once fully inducted)
- Group healthcare scheme
- 18 days annual leave
- 8 days of casual leave
- Extensive internal and external training

This full-time position follows a hybrid work model (3 days in-office, 2 days remote) and operates on a rotational shift schedule:

1. st shift - 7:30 AM to 4:30 PM
2. nd shift - 11:00 AM to 8:00 PM

Night shift - 6:30 PM to 3:30 AM

📌 Marketing Automation Expert - Fully Remote (Mumbai)
🏢 Argus Media
📍 Mumbai