Contract type : Full Time – Permanent

Drive sustainable organic revenue growth through an integrated GEO, SEO, and AI Search Growth Engine. Own the strategy and execution that improves brand discoverability, increases qualified organic acquisition, and builds long-term search authority across global markets.

Website experiences

Blogs and content platforms

YouTube and other organic discovery channels

Develop and execute integrated strategies across SEO, GEO (Generative Engine Optimization), content strategy, technical optimization, and organic acquisition to improve visibility and conversion performance.

Own the organization’s AI search visibility and GEO strategy, ensuring the brand is optimized for emerging search experiences and AI-driven discovery platforms, including:

AI search visibility across platforms such as Google AI Overviews, ChatGPT, Google Gemini, and other emerging AI search experiences.

Generative Engine Optimization (GEO) strategies to improve brand inclusion, relevance, and authority in AI-generated responses.

Entity optimization to strengthen brand, product, and topic associations across search ecosystems.

Content freshness and optimization frameworks to maintain relevance for AI engines and evolving search algorithms.

Organic Growth & SEO Strategy

Develop and execute SEO strategies across 18 websites to increase organic visibility, qualified traffic, and lead generation.

Build organic acquisition plans aligned with business objectives, growth targets, and NSE (New Student Enrolment) goals.

Identify opportunities to improve non-branded traffic growth, topical authority, and share of search.

Conduct search intent analysis and develop strategies based on user behaviour, market demand,



and audience needs.

Establish scalable SEO frameworks across global markets, ensuring consistency while supporting regional requirements.

Optimise content and digital assets for AI discovery through entity optimisation, structured information, authority signals, and content quality improvements.

Partner with Content, Product, and Marketing teams to embed GEO principles into digital experiences.

Content Strategy & Discoverability

Define content prioritisation frameworks based on search demand, business impact, audience intent, and market opportunities.

Develop strategies to improve content discoverability across search engines, AI platforms, and organic channels.

Collaborate with content teams to create authoritative, helpful, and search-optimised content.

Identify content gaps and opportunities to strengthen topical authority and brand expertise.

Optimise performance across websites, landing pages, blogs, YouTube, and other organic channels.

Collaborate with UX, IT, Analytics, and Marketing teams to improve organic performance.

Growth in non-branded organic traffic

Growth in website discoverability across global markets and search ecosystems

6–8 years of experience in SEO, organic growth, digital acquisition, or search strategy, with at least 2–3 years in a senior/lead role.





- Strong expertise in SEO strategy, technical SEO, keyword/search intent analysis, on-page optimisation, content strategy, and organic acquisition.
- Demonstrable knowledge or practical experience in GEO, AI Search, AEO, or generative search optimisation, including platforms such as Google AI Overviews, ChatGPT and Gemini.
- Proven track record of improving organic traffic, non-branded visibility, qualified leads, conversions, or revenue, supported by robust analytical skills and experience.
- Experience managing SEO across multiple websites, international markets, or regions, with the ability to develop scalable strategies while accommodating local market requirements.

Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available.

Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. We believe that the best person for the job should be selected based on skills and experience alone. Please see our Privacy Policy .

📌 SEO MANAGER (HYBRID) (Permanent)
🏢 Study Group
📍 Noida