About the Role We're looking for a Content Writer to be the driving force behind our brand's content: messaging, planning, scripting, and execution, across 3 verticals of the brand. You'll own the content roadmap end-to-end, ensuring every piece serves both business goals and user needs, while staying tightly aligned with broader marketing and brand objectives.

Strategy & Planning
Own the content strategy and calendar across web, app, social, email and campaigns
Identify content gaps and opportunities across the customer journey: discovery, consideration, purchase, post purchase.
Partner with marketing, brand, and category teams to align content with seasonal launches, campaigns, and sale events.

Define and maintain brand tone of voice, messaging pillars and content guidelines
Write and/or oversee scripts for video, reels, product stories, and campaign content
Craft compelling copy for product pages, landing pages, lookbooks, and campaign assets
Content Management & Execution
Manage the content production pipeline: briefing, reviewing, and approving work from editors, designers and video teams
Maintain a content repository/asset library for easy reuse and repurposing
Manage timelines to ensure on-time delivery across multiple concurrent projects





Performance & Optimization
Use data and user insights to continuously refine content approach
A/B test messaging, formats and creative angles to improve outcomes
Stay on top of fashion, e-commerce and content trends to keep the brand culturally relevant

Work closely with performance marketing, social media, and design teams to ensure integrated campaigns
Present content strategy and performance updates to leadership

1-2 years of experience as a Content Writer including internships, preferably in editorial writing, brand content, fashion, lifestyle or e-commerce.

- Robust writing and storytelling skills with an eye for visual/brand aesthetics
- Proven experience managing content calendars and cross-functional production workflows
- Understanding of e-commerce funnels and how content drives conversion
- Familiarity with SEO fundamentals, social content formats, and email/lifecycle marketing
- Comfort working with AI and data: GA, content performance dashboards, etc.
- Excellent project management and stakeholder communication skills

Experience with fashion/apparel brands specifically
Hands-on scripting/shoot planning experience

📌 Social Media / Marketing Content Writer (Bengaluru)
🏢 Binks
📍 Bengaluru