About the job Razorpay is one of India's leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we've since grown into a fintech powerhouse driving India's digital payment revolution.

Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow.

From building AI-native agentic payments, to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation, smart payouts, and predictive financial insights, we are embedding intelligence across our stack to make money movement faster, safer, and more efficient. In close collaboration with ecosystem partners - including banks, networks, regulators - we are pioneering industry-first solutions that are shaping the next era of fintech

Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme - and over 100 of India's unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region.

We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, having raised over $740 million to date. Strategic acquisitions - including Ezetap (POS and offline payments), Curlec (Malaysia expansion), BillMe (digital invoicing), and POP (rewards-first UPI) - along with earlier moves in fraud prevention, payroll, and lending, have further strengthened our platform and widened our footprint across Asia.





Transparency thrives over titles - this is where interns question CXOs and CXOs say 'thank you.' Guided by our values of Customer First, Autonomy & Ownership, Agility with Integrity, Transparency, Challenging the status quo and a solid belief that Razorpay grows with Razors, you'll be part of a 3000+ strong team building not just products, but the financial infrastructure of the future.

Campaign Planning & Onboarding

Own the end-to-end campaign setup process — from brief intake and media planning to creative specifications, trafficking, and go-live
Translate advertiser KPIs (ROAS, CPL, CTR, incremental lift) into campaign structures suited for Razorpay's Transaction Ads inventory and Audience Intelligence activations on Meta and Google
Monitor live campaigns daily across Razorpay Media Network (in-transaction and post-transaction placements) and offsite channels (Meta, Google)
Proactively identify underperforming campaigns and implement optimizations across bids, creatives, audience segments, and pacing
Manage budget allocation across campaigns to maximize delivery and performance against KPIs
Work with the publisher operations team to troubleshoot delivery issues and ensure inventory health on 3P publisher platforms
Build and deliver regular performance reports (weekly, mid-flight, end-of-campaign) with clear insights and recommendations
Audience Intelligence Campaign Management
Set up and manage transaction graph-based audience segments for activation on Meta and Google
Coordinate with the data and product teams on segment availability, refresh cycles, and match rate optimization




Support advertiser teams in interpreting audience performance data and refining segment strategies across campaign cycles
Partner with enterprise sales during the pre-sales phase to validate campaign feasibility, scope delivery timelines, and set realistic performance expectations
Work closely with product on feature gaps, delivery bugs, and tooling improvements that impact campaign operations
Coordinate with creative and agency partners to ensure ad assets meet platform specifications and quality standards
Feed structured performance insights back to the sales team for renewals, upsells, and new business pitches
Process & Operations
Flag risks proactively — budget overruns, delivery shortfalls, creative fatigue — and drive resolution before they impact client outcomes

Bachelor's degree in any discipline; 3–6 years of experience in campaign management, ad operations, or performance marketing — ideally at a DSP, ad network, publishers in ecommerce, UPI, quick commerce apps or performance marketing agency managing Meta/Google campaigns

- Hands-on experience managing campaigns on programmatic ad stack, Meta Ads Manager and Google Ads (DV360 or Programmatic is a plus)
- Strong analytical ability — comfortable working with campaign data in Excel/Sheets, pulling insights, and identifying optimization levers without hand-holding
- Experience with audience-based targeting strategies (custom audiences, lookalikes, contextual, behavioral segments)
- able to present performance data clearly to marketing and agency stakeholders
- High ownership mentality — able to manage multiple campaigns simultaneously while maintaining quality and SLA commitments
- Prior exposure to retail media, commerce media, or fintech advertising is a strong plus
- BFSI advertiser experience (banks, credit cards, insurance, fintech) is an advantage

📌 Associate Director - Marketing Agency (Bengaluru)
🏢 Razorpay
📍 Bengaluru