Why this exists What if the app that handles your home's money actually understood how homes work

What's not solved is how money actually moves between the people who live together — flatmates settling rent and groceries, partners managing a shared household, families coordinating around staff and bills and birthday gifts. The everyday money inside an Indian home is still a WhatsApp message and a mental note.

Strategy, roadmap, ship cadence, the whole thing.

You'll ship a thing on a weekend because you couldn't stop thinking about it. The hardest part of this job is moving a team you don't own toward a north star they help define.

- Live in the segment. Understand the social, financial, and behavioural texture of how young Indians live and spend together. Combining insight and analytics to make agile decisions. Define hypotheses, design tests, decide what's instrumented, call results honestly. The team should ship 5–10 experiments a month, and you should be able to defend every one of them.




- The hardest call in a product like this isn't 'what's possible.' Building the product team. They change it when the evidence shifts. They write the spec, they sit in the user interview, they sketch the flow, they argue the metric definition. Solid product judgment across insight, UX, metrics, and prioritisation. You can move from user conversations to flows to cohort reads to roadmap calls without outsourcing the hard thinking.
- You can write a sharp spec, sketch a flow, run a user interview, define an experiment, and make the call when signal is messy.
- You understand Indian consumer behaviour — especially how young people, couples, flatmates, and families coordinate money.
- The upside: we have the distribution, balance sheet, and licenses of a much larger company. The downside: we move at the speed of a startup inside a larger org. You'll be in the product in week one and shipping with the team in week two.

You'll be building one.

📌 Product Manager - Home Based (Bengaluru)
🏢 Pine Labs
📍 Bengaluru