The responsibility of this role is to plan, implement and achieve the sales targets for the branch by developing channels like Banking, National Distributors and IFAs for central & harbor suburbs through distributor engagement & expansion.

Organisation ContextEstablished in 1994,Aditya Birla Sun Life Asset Management Company, (ABSLAMC) is a joint venture between Aditya Birla Group &Sunlife; Financial Inc.,a leading international financial services company in Canada.ABSLAMC is a fund manager for Birla Sunlife Mutual Funds ¤tly ranks as the fourth largest fund Management houses in India with a total Average AUM base of over INR 2 Lakh 45 Thousand crores(as on Nov 2017).Distribution Network: ABSLAMC has a footprint in more than 200 locations across the country with approx 65,000 IFAs, 210 National Distributors & 85 banking partnership.ABSLAMC also has its offshore presence through its rep offices in Singapore,Dubai & Mauritius.Its offerings also include Portfolio advisory services for High Net worth individuals as well as offshore funds for Non Resident Indians. The Company follows a long-term,fundamental research based approach to investment &thrives; to provide a transparent ðical services to its investors.One of the key challenges for ABSLAMC has been to maintain a balance between moving with dynamic &constantly; changing regulatory norms of the country &maintaining; growth &profitability; in the extremely competitive market. &some; of key strengths of the organization that have helped it to sustain &grow; are:

Focus on Technology-The organization has been in the forefront in implementing technological innovation to foster innovation &also; to improve efficiency for its stakeholders, whether it is employees, clients or distributors

Product Innovation-ABSLAMC has been known to be a pioneer in terms of products &has; a history of launching cutting-edge, category defining products like Birla Cash plus, etc.Strong Distributor Delivery Mechanism-The Company has developed a 4-pronged sales/delivery mechanism to ensure maximum reach &penetration; to the end customers.



This mechanism includes Company's direct Channels (branches/online), Independent Financial Advisors (IFAs),National Distributors (ND) &Banks.;

Regulator Interface-ABSLAMC plays a key role in the Association of Mutual Funds in India (AMFI) with quite a few members of the top management being a part of the AMFI Board. It has hence ensured that it can discuss any new Industry development from a regulatory perspective at the initial stages with the Regulator as well as the Industry Association

People Management -ABSLAMC believes in continuously measuring the perception of its people using a 4-S approach, namely Satisfaction, Say, Stay &Strive;, which has enabled it to garner a workforce committed &aligned; to the overall business success.In context to the organization, the Banking Distribution, IFA &ND; channels are a very integral &critical; part of the Retail Distribution setup.

Plan, organize & manage all activities to drive Retail Sales through all the channels in the region to increase AUM, market share, quality &profit; potential of assets.The Banking Distribution compromises of the Retail &Private; Banks.Lack of a measurement tool for performance, thus the branch manager has to manually maintain &update; performance data.

Updates sales portal with requisite information to facilitate information collation and analysis

Undertakes installation of advertising and publicity materials for brand visibility

KRA4 Branch Administration Ensure branch administration in order to help maintain and grow sales in the region.

KRA5 Overseeing Branch administration and monitoring branch issues to ensure a smooth delivery of service to clients Facilitate smooth operations of the branch including branch imprest, administration, operations and client servicing standards

KRA6 Providing relevant reports to management for assigned territory. KRA7 Managing and monitoring team members for better productivity 1. Facilitating regular training, guidance and development of team members

Monitoring performance of RM's on monthly basis and take corrective measures if achievement deviates from the required achievements.

📌 Relationship Manager Banking (India)
🏢 Aditya Birla Sun Life Asset Management Ltd (AMC)
📍 India