- Execute sales strategies to achieve revenue and market share growth for Ice-cream category.
- Identify current business opportunities and potential distribution channels to expand market reach.
- Lead, coach, and motivate the sales and marketing team to achieve their individual and collective targets.
- Set clear performance expectations, conduct regular performance evaluations, and provide constructive feedback to enhance team productivity.
- Conduct market research to stay updated on consumer preferences, market trends, and competitor activities.
- Use market insights to develop effective sales and marketing plans and ensure the brand remains competitive.
- Prepare and manage the annual sales and marketing budget for the Ice-cream category.
- Monitor expenses and financial performance,
ensuring cost-effectiveness and profitability.
- Monitor product quality and address any customer complaints or issues promptly.
- Generate regular sales reports, performance metrics, and market insights for presentation to senior management.
Preferred candidate profile
- Proven experience in sales and marketing, preferably in Ice-cream or FMCG industry.
- Strong leadership and team management skills with a track record of building and leading successful sales teams.
- Strategic thinking & ability to devise effective sales & marketing plans.
- Analytical mindset & expert in data analysis tools & techniques