WE ARE HIRING – DIGITAL MARKETING & GROWTH EXECUTIVE

Company: Speckarts Eyewear

Location: Patna, Bihar

Salary: ₹20,000–₹25,000 + Incentives up to ₹5,000

Experience: 2–3 Years

Job Type: Full Time

ABOUT SPECKARTS

Speckarts is a growing eyewear retail brand with 8 stores across Bihar. We are looking for a dynamic marketing professional who can manage our complete digital marketing activities and generate new customers and store footfall.

JOB RESPONSIBILITIES

1. Social Media Management

- Manage Instagram and Facebook accounts.
- Create and publish 3–4 reels weekly.
- Plan promotional campaigns, posts and stories.
- Handle customer enquiries and DMs.

2. Meta Ads Management

- Independently run Facebook and Instagram Ads using Meta Ads Manager.
- Plan location-based campaigns for all 8 stores.
- Manage targeting, retargeting and advertising budgets.
- Generate qualified leads and physical store visits.
- Monitor cost per lead and campaign ROI.

3. WhatsApp Marketing

- Plan WhatsApp promotional campaigns and broadcasts.
- Manage customer databases and segmentation.
- Convert enquiries into store visits.

4. Website Management

- Manage Speckarts website and product catalogue.
- Upload new frames, sunglasses and product images.
- Update banners, offers, prices and descriptions.
- Manage basic SEO and website enquiries.
- Coordinate technical improvements with the developer.

5.



Field Marketing

- Develop tie-ups with gyms, salons, coaching institutes, offices and residential societies.
- Organise free eye-test camps.
- Plan local promotional activities.
- Generate recent customer leads and walk-ins across all 8 stores.

6. Reporting

- Submit daily and weekly marketing reports.
- Track leads, walk-ins and sales.
- Monitor advertising expenses and marketing ROI.

REQUIRED SKILLS

- Meta Ads Manager – Facebook and Instagram.
- Social Media Marketing.
- WhatsApp Marketing.
- Canva and basic video editing.
- Website Management – WordPress/Shopify preferred.
- SEO and Google Analytics.
- Lead Generation and Customer Acquisition.
- Good communication and field marketing skills.

CANDIDATE REQUIREMENTS

- 2–3 years of relevant experience.
- Graduate preferred.
- Must have practical Meta Ads experience.
- Must be comfortable travelling across Patna and visiting all 8 stores.
- Two-wheeler preferred.

WHAT WE OFFER

- Fixed salary ₹20,000–₹25,000.
- Performance incentives up to ₹5,000.
- Travel allowance.
- Growth opportunity with an expanding eyewear brand.

IMPORTANT: We need a hands-on professional who can independently manage marketing activities and generate measurable business growth. Candidates with only Instagram posting or boosting experience are not preferred.

📌 Digital Marketing Manager (Patna)
🏢 Speckarts.com
📍 Patna