Amazon Now is seeking a strategic data-driven Marketing leader to drive customer growth and acquisition at scale. This role sits at the intersection of lifecycle marketing product marketing and growth strategy owning the end-to-end marketing strategy that converts visitors into settled high-frequency shoppers on Amazon Now.
You will be responsible for translating a multi-year customer growth plan into executable marketing programs across acquisition settlement acceleration working cross-functionally with the Media Analytics and Creative teams.
Key job responsibilities
Own marketing strategy for accelerating customer acquisition for Amazon Now.
Define and execute cohort-level marketing programs for Prime & Settled Non-Prime Settled Unsettled and NAC segments with distinct messaging media and offer constructs.
Lead GTM and marketing for consumer-facing narratives and activations to drive acquisition & settlement.
Own the welcome offer roadmap (cashback other programs to accelerate Now adoption amongst customers.
Create compelling strategic input docs (OP1/OP2 3YF marketing inputs investment cases) quantifying marketing contribution.
6 years of skilled non-internship marketing experience
7 years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
📌 Senior Marketing Manager, Amazon Now Bengaluru
🏢 Amazon Now
📍 Bengaluru
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