You own our marketing automation platform and its connection to Salesforce. You build the pages emails and automations that generate and nurture leads keep the data clean and train marketers to use the tools well.
Responsibilities
Build and maintain landing pages and forms; run A/B tests.
Set up and maintain lead scoring grading and UTM tracking; report on engagement and campaign performance.
Build and run nurture programs drip campaigns and triggered emails including segmentation and deliverability.
Own the Pardot-Salesforce connector: field mapping sync settings and sync error resolution.
Train business users on core features and maintain straightforward how-to documentation.
Must Have
5 years of hands-on experience administering Pardot or Marketing Cloud Account Engagement.
Working knowledge of Salesforce objects (Leads Contacts Accounts Campaigns).
Basic HTML and CSS for landing pages and email templates.
Understanding of email compliance and deliverability.
Ability to turn engagement data into explicit recommendations and explain them to non-technical users.
Valuable to Have
Salesforce Administrator or Pardot Specialist certification.
Experience with multi-touch attribution or a second marketing automation platform.
Location:
DGS India - Pune - Indiqube Orchid
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
Required Experience:
IC
📌 Salesforce Pardot Specialist Pune
🏢 dentsu
📍 Pune
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.