07 Nov
|
Super Money
|
Bengaluru
07 Nov
Super Money
Bengaluru
The role
You’ll run marketing end to end for super.money: from agency briefs and pitches to final campaign execution. You’ll work across ATL, BTL, digital, and influencer channels, and own campaigns from idea to impact.
What you’ll do
Manage agency relationships: brief, run pitches, evaluate ideas, and steer work
through to final delivery
Plan and execute integrated campaigns across ATL (TV, print, outdoor, radio) and
BTL (activations, on-ground, partnerships)
Support media planning and strategy: channel mix, budgets, reach and frequency, and
vendor coordination
Plan and manage influencer and creator campaigns, from shortlisting to content
approvals and payouts
Run growth experiments and frugal growth hacks to drive acquisition and engagement
Track campaign timelines, budgets, and approvals, and keep stakeholders aligned
Track campaigns across channels, measure ROI (CAC, cost per install, cost per
engagement, payback), and report what worked and what didn’t
Build campaign dashboards and post-campaign reviews, and use learnings to
reallocate budgets
Maintain brand consistency across all touchpoints and partners
Keep an eye on competitor activity, category trends, and recent marketing formats
What we’re looking for
2 to 3 years of experience in brand or marketing management, at a brand, creative
agency, or media agency
Hands-on experience taking campaigns from agency pitch to execution
Working knowledge of media planning, buying, and strategy
Understanding of ATL and BTL campaign planning and execution
Familiarity with influencer marketing and growth hacking
Strong project management, with the ability to handle multiple campaigns and
deadlines
Clear communication and the ability to give sharp, constructive creative feedback
Analytical mindset: comfortable with budgets, dashboards, and performance metrics,
with proven experience tracking campaigns and measuring ROI across ATL, BTL,
digital, and influencer
Positive to have
Experience in fintech, consumer tech, or D2C
Exposure to festive and tentpole campaigns at scale
Comfort with agency negotiations and cost optimisation
What success looks like
Campaigns delivered on time, on budget, and on brief
Robust, productive agency relationships with quality creative output
Measurable impact on brand funnel
Every campaign tracked against defined KPIs, with ROI reported and used in the next
plan
A repeatable process for campaign planning and execution
📌 Assistant Brand Manager Marketing Bengaluru
🏢 Super Money
📍 Bengaluru