Location: Hyderabad – Hybrid

Shift: 2:00 PM – 11:00 PM IST

Experience: 2–5 Years

Industry: B2C / Consumer Apps / E-commerce / Gaming

Job Summary

We are looking for a CRM Executive to build, execute, and manage customer engagement campaigns for a UK-based online sports betting company. The role involves hands-on campaign execution using Braze or Customer.io, including audience segmentation, email campaigns, push notifications, and customer journey management.

Key Responsibilities
Build, schedule, and launch CRM campaigns using Braze or Customer.io.
Create and manage audience segments, Canvas journeys, email campaigns, and push notifications.
Build and edit HTML email templates and connected content blocks.
Use personalisation techniques to deliver relevant customer communications.
Perform campaign quality checks, including links, offers, personalisation, and test sends.
Validate audience sizes and exclusions, including safer-gambling suppression lists.




Maintain campaign calendars and ensure campaigns are launched on time.
Monitor campaign performance, including open rates, click-through rates, and conversions.
Support continuous improvements in campaign templates, workflows, and quality checks.

Mandatory Skills
2–3 years of hands-on CRM experience in a B2C business.
Practical experience with Braze or Customer.io, including segmentation, journeys/Canvas, and campaign execution.
Experience building or editing HTML email templates.
Familiarity with Liquid personalisation and connected content.
Understanding of CRM A/B testing and campaign performance metrics.
Basic data analysis skills and the ability to validate audience data.
Robust written English, attention to detail, organisation, and time management.

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