We are looking for an experienced Google Ads / PPC Specialist to plan, manage and optimise paid advertising campaigns. The ideal candidate should have strong hands-on experience in Google Ads, lead generation and performance marketing. Experience in the education industry will be preferred.
Key Responsibilities
Plan, create and manage Google Ads campaigns.
Handle Search, Display and Performance Max campaigns.
Manage lead generation campaigns for educational courses and programmes.
Conduct keyword research and competitor analysis.
Develop PPC strategies to generate quality leads.
Monitor CPC, CTR, CPA and ROAS.
Manage advertising budgets and improve campaign ROI.
Create engaging ad copies and perform A/B testing.
Set up conversion tracking and monitor campaign performance.
Work with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Analyse campaign data and prepare performance reports.
Optimise landing pages and bidding strategies.
Improve lead quality and conversion rates.
Required Skills
Robust knowledge of Google Ads and PPC campaign management.
Experience in lead generation and conversion optimisation.
Knowledge of Google Analytics 4 and Google Tag Manager.
Expertise in keyword research and bidding strategies.
Understanding of remarketing and audience targeting.
Robust analytical and reporting skills.
Ability to independently manage multiple campaigns.
Eligibility Criteria
3–5 years of relevant experience.
Education industry experience preferred.
Experience in admission and course promotion campaigns will be an advantage.
Proven ability to generate quality leads within advertising budgets.