Role & responsibilities
Campaign planning and execution
Plan offline campaigns that fit the companys growth goals and regional targets.
Example: a plan to add 500 current connections in west Ahmedabad this quarter. You decide the locations, activities, budget and timeline, then execute it.
BTL activities ownership
BTL (Below-The-Line) means direct, on-ground marketing rather than TV or print ads.
You own society drives, where you set up stalls or teams in housing societies, plus on-ground activations and direct consumer outreach such as pamphlets, door-to-door visits and demo desks.
This is the core of the job.
Cross-functional and vendor coordination
You work with outside vendors (printers, activation agencies, event setup teams), creative designers, and internal teams such as sales and operations.
The goal is to deliver on time and at valuable quality. For example, you brief the designer on a flyer, get it printed, and make sure it reaches the activation site before the event.
Vendor management
You build and maintain relationships with vendors and agencies, negotiate rates and terms, and keep costs under control without letting quality drop.




Performance tracking and reporting
You track results such as footfall at an activation, leads collected, and conversions to actual connections.
You put this into easy reports (mostly in Excel or Google Sheets) for management, so they can see which campaigns worked and which didn’t.
Events and exhibitions
You take part in corporate events, trade exhibitions, RWA (Residents’ Welfare Association) meetings and product promotions.
RWA meetings matter because society approvals and goodwill often decide whether you can operate inside a housing complex.
Marketing collateral support
You help create brochures, sales presentations, promotional emails and social media posts.
You are not the designer or copywriter. You give the brief, review the output and make sure the material is usable on the ground.

Role: Marketing - Other, Industry Type: Hardware & Networking, Department: Marketing & Communication, Employment Type: Full Time, Permanent Role Category: Marketing Education UG: Any Graduate read more

Key Skills Field MarketingFMCG MarketingBtl Activation

📌 Marketing Executive Ahmedabad (India)
🏢 TeamLease Digital
📍 India