Position: Performance Marketing Executive

Experience: Minimum 1 Year

Employment Type: Full time

Location: Bangalore

Work Mode: In office

About the Role

We are looking for a results-driven Performance Marketing Executive with at least one year of hands-on experience in planning, executing, and optimizing paid digital marketing campaigns. The ideal candidate should have a strong understanding of paid advertising platforms, lead generation, campaign optimization, and performance analysis.

Key Responsibilities
Plan, execute, and manage paid advertising campaigns across Meta Ads and Google Ads.
Develop and implement performance marketing strategies to generate quality leads and conversions.
Monitor and optimize campaigns to improve ROI, ROAS, and overall performance.
Conduct audience research, competitor analysis, and keyword research.
Manage campaign budgets and ensure productive ad spending.
Perform A/B testing of ad creatives, copy, audiences, and landing pages.




Track campaign performance using analytics and reporting tools.
Generate regular performance reports and provide actionable insights.
Collaborate with the creative and content teams to develop effective ad campaigns.
Stay updated with the latest digital advertising trends and platform updates.

Required Skills & Qualifications

Minimum 1 year of experience in performance marketing.

Hands-on experience with Meta Ads Manager.

Working knowledge of Google Ads.

Understanding of lead generation and conversion campaigns.

Knowledge of Google Analytics 4 and Google Tag Manager is an advantage.

Familiarity with CPC, CPM, CTR, CPL, CPA, ROI, and ROAS.

Strong analytical and problem-solving skills.

Ability to manage multiple campaigns and meet performance targets.

📌 Performance Marketing Executive Bengaluru
🏢 Lanstitut
📍 Bengaluru