Job Responsibilities
Develop and implement the annual outbound marketing plan.
Execute marketing plans in collaboration with the marketing team and Sales organization.
Participate in trade shows and industry events to understand customer requirements, market trends, and customer insights.
Systematically engage with customers across global markets through digital channels such as the website, YouTube, webinars, and social media.
Develop and execute effective digital marketing strategies.
Drive online lead generation and generate qualified leads for the Sales team.
Develop and manage online content for the company website, YouTube channel, newsletters, webinars, and social media platforms.
Support brand awareness and positioning in the global Semiconductor and Test & Measurement markets.
Work closely with Sales and Technical teams to ensure marketing activities align with business objectives.

Experience & Requirements




Experience working in the Semiconductor or Test & Measurement industry.
At least 5 to 6 years of experience in Technical Sales, Application Engineering, Outbound Marketing, or related marketing roles.
Robust experience in market segmentation and marketing communications (Marcom).
Very positive understanding of digital marketing techniques, tools, and current trends.
Proven experience in generating qualified leads from target markets.
Experience in organizing online webinars and driving registrations and audience engagement.
Experience in developing and managing newsletters and email marketing campaigns.
Experience in online customer engagement and digital communication.
Experience in marketing and Marcom activities for global markets, particularly North America, Europe, and Asia.

📌 Marketing Manager Bengaluru
🏢 prodigy technovations
📍 Bengaluru