Key Responsibilities
Analyse user journeys, feature adoption, engagement, retention, conversion funnels, and drop-offs

across digital products.
Track key product metrics, including DAU/MAU, activation, conversion, retention, and engagement.
Identify user friction points, workflow gaps, underutilised features, and opportunities for product

improvement.
Build and maintain dashboards and reports to monitor product performance and business metrics.
Measure the success of current feature launches and recommend improvements based on data.
Use SQL to extract, analyse, and interpret large datasets.
Develop hypotheses and support A/B testing and product experiments.
Analyse the impact of notifications, gamification, rewards, and other user engagement features.
Identify opportunities to improve operational workflows, product efficiency, and automation.
Present data-backed insights and recommendations to stakeholders and leadership.
Collaborate with Product, Technology, Marketing, Operations, and Business teams.





Mandatory Requirements
2–4 years of relevant experience in Product Analytics, Product Analysis, Product Strategy, or Business

Analytics.
Must have experience working in an advertising company, digital marketing agency, or

advertising/marketing industry.
Solid understanding of product metrics, conversion funnels, cohorts, retention, engagement, and

user behaviour.
Hands-on experience with SQL and data analysis.
Experience with at least one analytics platform, such as Mixpanel, Amplitude, Firebase, GA4, or similar

tools.
Strong Excel/Google Sheets and dashboarding skills.
Experience with Power BI, Tableau, Metabase, or similar reporting tools.
Ability to translate analytical findings into explicit, actionable business recommendations.
Strong communication and stakeholder management skills.

Skills: digital,analytics,data,product metrics

📌 Product Analyst Mumbai (India)
🏢 The UrbanIndia
📍 India