Role & responsibilities:
Plan and run end-to-end digital marketing campaigns across email, search, social media, and display networks.
Optimize website content, conduct keyword research, and manage pay-per-click (PPC) ads on platforms like Google Ads.
Build brand engagement, schedule posts, and run targeted campaigns on Meta Ads Manager (Facebook and Instagram) and LinkedIn.
Write copy for ads, social media channels, email newsletters, and blog posts.
Track key performance indicators (KPIs), monitor traffic via Google Analytics, and report results to stakeholders.
Conduct A/B testing on landing pages and ad creatives to improve return on ad spend (ROAS).

Preferred candidate profile
Bachelors degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
2 to 4 years of hands-on experience in digital marketing or campaign management.
Technical Proficiency:
Analytics: Google Analytics
Paid Advertising: Google Ads, Meta Ads Manager
SEO/Research Tools: SEMrush or Ahrefs
Content/Email Platforms: HubSpot, Mailchimp, or WordPress

Certifications (Preferred): Google Analytics Certification or Google Ads Certification.

📌 Digital Marketing Specialist Rohtak (India)
🏢 Delve Professionals
📍 India