Responsibilities
Business Development & New Client Acquisition
Identify and develop current business opportunities in the industrial automation sector.
Generate leads through market research, cold calling, references, networking, and customer visits.
Approach OEMs, System Integrators, machine manufacturers, and end users.
Develop and maintain a solid sales pipeline.
Customer Relationship Management
Build and maintain strong relationships with existing and new customers.
Understand customer requirements and provide suitable technical solutions.
Conduct regular customer visits and follow up on enquiries, quotations, and orders.
Maintain long-term relationships with key customers.
Technical Sales
Understand customer applications and recommend appropriate automation solutions.
Have knowledge of products such as PLC, HMI, VFD, Servo, CNC Controllers, Motion Control, and related automation products.
Coordinate with the technical/application team for solution development wherever required.
Explain product features, applications, benefits,



and technical specifications to customers.
Sales & Order Conversion
Prepare and submit quotations and commercial proposals.
Follow up on quotations and convert enquiries into orders.
Negotiate with customers while maintaining company pricing and profitability.
Track orders from enquiry to order closure and coordinate internally for timely execution.
Market Development
Identify new industries, customers, applications, and market opportunities.
Monitor competitor activities, market pricing, and customer requirements.
Develop strategies to increase business from existing customers and acquire current customers.
Sales Reporting & Coordination
Maintain regular sales reports, enquiry pipelines, customer visit reports, and follow-up status.
Achieve monthly and annual sales targets.
Coordinate with Sales, Service, Logistics, Accounts, and Technical teams for smooth order execution and customer satisfaction.

📌 Sales Engineer Industrial Automation Ahmedabad (India)
🏢 HNC Motion Control
📍 India