Key Responsibilities:
Plan and execute all digital marketing activities including SEO/SEM, social media, email, and display advertising campaigns.
Manage and optimize website content, landing pages, and conversion funnels.
Monitor and analyze website traffic and campaign performance using tools like Google Analytics and Google Search Console.
Create and manage social media content calendars and paid campaigns (Meta Ads, LinkedIn, YouTube, etc.).
Develop engaging email marketing strategies to nurture leads and retain customers.
Collaborate with the content, design, and sales teams to align marketing goals with business objectives.
Stay updated with the latest digital marketing trends, technologies, and best practices.
Key Skills:
Robust understanding of Google Ads, Facebook Ads Manager, and other digital ad platforms.
Valuable knowledge of SEO, keyword research, and Google Analytics.
Experience with marketing automation tools (Mailchimp, HubSpot, etc.).
Excellent written and verbal communication skills.
Basic knowledge of design tools like Canva, Adobe Creative Suite is a plus.
Data-driven mindset with strong analytical and problem-solving skills.