Role Overview

The Copywriter is responsible for creating compelling, persuasive, and SEO-optimised content for automotive digital platforms. The role focuses on product pages, technical landing pages, SEO landing pages, and customer-facing communications, ensuring content is accurate, engaging, and aligned with brand and business objectives.

Key Responsibilities
Write, edit, and optimise content for product pages, technical landing pages, SEO landing pages, and digital customer journeys.
Translate complex automotive features and technical specifications into engaging customer-focused content.
Develop content aligned with SEO best practices and search intent strategies.
Collaborate with Designers, Content Editors, SEO specialists, and Marketing teams to deliver integrated digital experiences.
Maintain consistency of tone of voice and messaging across all customer touchpoints.
Review and proofread content to ensure quality, accuracy, and brand compliance.
Support content localisation and adaptation initiatives when required.

Qualifications




3+ years of experience in copywriting, content creation, journalism, or digital marketing.
Native or bilingual-level British English is mandatory.
Exceptional writing, editing, and proofreading skills.
Proven experience writing content for websites, product pages, landing pages, and SEO initiatives.
Robust understanding of SEO principles and content optimisation techniques.
Solid knowledge of the automotive industry and customer buying journey.
Ability to translate technical information into transparent, customer-friendly content.
Strong organisational skills and attention to detail.

Preferred Qualifications
Previous experience as an automotive journalist, motoring editor, or automotive content specialist.
Experience supporting automotive product launches and digital campaigns.
Agency experience working with multiple stakeholders and international teams.
Experience working within global or multi-market environments.

📌 Copywriter Automotive Content Bengaluru
🏢 dentsu
📍 Bengaluru