Key Responsibilities & Performance Indicators (KPIs)
Customer Acquisition & Sales
Field Sourcing: Actively hunt for recent business opportunities through open-market sourcing, cold calling, and local reference networks.
Lead Conversion: Convert inbound inquiries, references, and marketing leads into successful gold loan disbursements.
Target Achievement: Consistently meet or exceed monthly individual targets for loan disbursement amount and number of current customer accounts (NTB - New to Bank).
Cross-Selling: Identify opportunities to cross-sell third-party products such as insurance, personal loans, business loans, or saving accounts to gold loan walk-ins.
Relationship Management & Retention
Portfolio Management: Maintain active communication with existing high-value customers to ensure smooth loan renewals and prevent account closures (churn).
Customer Service: Assist the customer throughout the entire onboarding lifecycle—from the initial pitch and documentation to the final cash disbursement and future loan releases.
Market Activation & Branding
Local Marketing Campaigns: Organize and participate in outdoor marketing activities such as canopy setups, hyper-local trade market visits, village meetings, and leafleting campaigns.
Competitor Intelligence: Track competitor offerings, interest rates, and local schemes to provide feedback to the Branch Head for tactical sales strategies.
Process & Compliance Documentation
KYC & Document Verification: Ensure structural correctness of customer onboarding files, complete KYC verification, and follow anti-money laundering (AML) protocols before processing loans.
Coordination with Appraisers: Work closely with the branch's Gold Appraiser to facilitate a quick turn-around time (TAT) for the customer's gold valuation process
Pay: ₹300,000.00 - ₹450,000.00 per year
Perks:
Cell phone reimbursement
Health insurance
Life insurance
Provident Fund
Work Location: In person
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