Digital Marketing Manager – YES OfficerAbout the Role

We are looking for a results-driven Digital Marketing Manager to manage digital campaigns, generate quality leads, improve online visibility, and drive course enrolments and revenue growth.

Key Responsibilities
Plan, execute, and optimise Google Ads, Meta Ads, and YouTube campaigns.
Manage SEO, keyword research, and competitor analysis.
Develop and manage social media content calendars.
Drive lead generation through paid ads, organic channels, and landing pages.
Track CPL, CPA, ROAS, conversions, and enrolments.
Coordinate with creative, content, and sales teams.
Optimise website, landing pages, and conversion journeys.
Prepare weekly and monthly performance reports.

Required Skills & Qualifications
Bachelor's degree in Marketing, Business, or a related field.




3–4 years of digital marketing experience, preferably in EdTech or education.
Hands-on experience with Google Ads, Meta Ads, SEO, and lead generation.
Knowledge of GA4, Google Search Console, and analytics.
Robust analytical, communication, and project management skills.

Key Performance Indicators (KPIs)
Qualified leads and cost per lead (CPL).
Cost per acquisition (CPA) and conversion rates.
Campaign ROI and ROAS.
Organic traffic and SEO growth.
Social media growth and engagement.
Marketing-driven enrolments and revenue.
Timely execution of marketing campaigns.

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Digital Marketing Manager Dehradun
🏢 Braingrow Eduserv Private
📍 Dehradun