We are looking for an experienced PPC Executive to manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads, with a focus on lead generation, conversions, and ROI.
Roles & Responsibilities
Plan and manage PPC campaigns across Google, Meta, and LinkedIn.
Conduct keyword research, audience targeting, and competitor analysis.
Optimize campaigns to improve CTR, CPC, CPA, ROAS, and conversions.
Create ad copies and perform A/B testing.
Manage campaign budgets and bidding strategies.
Monitor campaign performance and prepare reports.
Implement conversion tracking using Google Analytics and Google Tag Manager.
Manage remarketing, negative keywords, and landing page optimization.
Use AI tools like ChatGPT and Claude for ad copy and landing page suggestions.
Required Skills
3+ years of hands-on PPC experience.
Robust knowledge of Google Ads and Meta Ads.
Experience in B2B and lead generation campaigns.
Knowledge of Google Analytics, GTM, and conversion tracking.
Positive understanding of campaign optimization and ROI.
Knowledge of AI tools for ad copy and content creation.
Google Ads or Meta certification preferred.