Achieving predetermined objective on Quantity /Quality ROI parameters, as well Brand Profitability
Develop & Execute Marketing Plan of the assigned brands. Create demand, position the brand as TOM with customers & Drive sales to achieve targets with effective & executable implementation of strategies.
Customers connect & KOL development through CRM, CME & Conferences to establish brands and to receive marketing insights for existing brands and recent launches. Anticipate trends.
Receiving business insights
Quarterly meet with Head of the Department of the assigned territory for receiving business insights. Brief the field representative on strategy for effective implementation. Lead In country sales & marketing team members through campaigns
Regular field work & Interdepartmental Coordination
Field work and cycle meet for assigned brands and territory. Measure and report success of campaign.
Identify gaps and keep brand update. Analyze actual vs. planned positioning of the brand. Cross functional coordination with Sales, Logistics, Business Development, Medical, Sales & with suppliers of print inputs/campaigns
Identifying & Launching Recent products
Recent product identification with justification through primary and secondary research & portfolio management
Job Specific Requirements – Multi therapy exposure namely General Practitioners, Cardiology, Diabetology
Competencies (Knowledge, skills and attributes).
Cardiology /Respiratory /Oncology/ Diabetology exposure is added advantage.
Analytical /Market research skills
Pharmaceutical marketing and selling.
Basic A/W & Print knowledge
Communication Skills/Interpersonal Skill
IT skills – MS office minimum requirement – Excel proficiency (Pivot, VLOOKUP etc)
Qualifications
Bachelor of Pharmacy/ B.Sc. (Life Science/ Biochemistry branch) preferable with MBA in Marketing
Experience
7 -10 years of Experience in Brand management. International marketing exposure of at least 2 years is essential. African region will be an added advantage.