07 Nov
|
LS Digital Group
|
India
07 Nov
LS Digital Group
India
Key Responsibilities (day-to-day)
Plan, build, and launch paid-search campaigns on Google Ads and Microsoft Ads - keyword research, ad copy, audiences, and bid/budget setup.
Run daily and weekly optimisations: bids, budgets, negatives, search-term reviews, and A/B tests on copy and landing pages.
Monitor pacing and KPIs (CPL, CPA, ROAS, CTR, conversion rate); diagnose underperformance and act on it.
Implement and QA conversion tracking, UTMs, and tagging with the analytics team.
Apply smart bidding and automation; pilot recent platform features and betas.
Build performance reports and dashboards; translate numbers into insights and next steps.
Qualifications
4–6 years of experience in paid search, performance marketing, or digital advertising.
Hands-on campaign management on Google Ads and Microsoft (Bing) Ads.
📌 Performance Manager Navi Mumbai (India)
🏢 LS Digital Group
📍 India