Job description:

Key Responsibilities

Brand & Campaign Management
Coordinate and execute marketing campaigns across online, retail, and wholesale channels.
Assist in planning and executing recent perfume launches, festive campaigns, and promotional activities.
Ensure all brand communications maintain Birra Fragrances' premium image and identity.
Coordinate photo shoots, video shoots, and content creation.

Digital Marketing
Coordinate with digital marketing agencies for Meta, Google, and other paid campaigns.
Manage the social media content calendar and coordinate daily posting.
Monitor campaign performance and prepare weekly/monthly reports.
Coordinate website banners, product uploads, and promotional creatives.

Retail & Trade Marketing
Coordinate branding requirements for Birra retail outlets.
Develop and distribute POS materials including standees, posters, danglers, brochures, and gift packaging.
Support retail teams with promotional campaigns and visual merchandising.




Coordinate marketing support for distributors and super stockists.

Product Launches
Plan and coordinate launches for current fragrances and collections.
Work with packaging, design, and production teams to ensure timely launch readiness.
Coordinate product photography, videos, and marketing collateral.

Influencer & PR Coordination
Identify and coordinate influencer collaborations.
Manage gifting campaigns and PR sample dispatches.
Maintain influencer and media databases.
Track campaign performance and ROI.

Vendor Coordination
Coordinate with printers, designers, photographers, event agencies, and production vendors.
Obtain quotations, prepare purchase requests, and monitor budgets.
Ensure timely delivery of marketing materials.

Market Research
Monitor competitor launches, pricing, promotions, and consumer trends.
Provide recommendations to strengthen Birra's market positioning.

📌 Marketing Coordinator Mumbai
🏢 BIRRA FRAGRANCES
📍 Mumbai