Marketing Executive
NMIMS is looking for a data-driven Performance Marketing Executive to run Google/Meta campaigns, drive lead generation, manage affiliate and influencer partnerships, and coordinate with performance and creative agencies for program admissions.

Paid Media: Plan and optimize Google Ads (Search, Display, YouTube, PMax) and Meta Ads campaigns; manage budgets, bidding, targeting, and A/B testing to hit CPL/CPA targets.
Track key metrics (CPL, CPA, CTR, ROAS); build dashboards (GA, SFDC, Microsoft Clarity); turn data into optimization actions.
Lead Generation: Own the funnel from click to CRM handoff; work with admissions team to improve lead quality and conversion.
Manage affiliate/referral partners, monitor lead quality and payouts, onboard current partners.
Influencer Marketing: Be the point of contact for performance and creative agencies — brief campaigns, review creatives, ensure timely delivery.





Bachelor's or Master's degree in Marketing, Communications, or related field.

Qualified Experience
~ Minimum 2 years of hands-on experience in performance marketing, preferably in the education sector, EdTech, or a high-volume lead-gen industry.

Proven expertise in Google Ads and Meta Ads Manager (certifications a plus).
Solid analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and reporting/dashboard tools.
Working knowledge of CRM/marketing automation tools (e.g., Salesforce)
Experience managing affiliate marketing programs and partnerships.
Familiarity with influencer marketing platforms and campaign management.
Basic understanding of SEO and landing page optimization principles.

📌 Marketing Coordinator Salesforce Crm Mumbai
🏢 SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
📍 Mumbai