The Content Writer will create compelling, engaging, and optimized content to drive organic traffic, build brand authority, and generate leads.
Key Responsibilities (KRA):
Content Creation & Strategy

Write SEO-friendly blog posts, landing pages, case studies, and email newsletters.
Develop scripts for video marketing and podcasts.
SEO Optimization & Research

Conduct keyword research and incorporate best SEO practices in content.
Update and optimize existing content for better ranking.
Social Media & Branding Support

~ Write engaging copy for social media posts, captions, and ads.
Collaboration & Content Calendar Management

~ Work closely with marketing, design, and SEO teams to align content with strategy.
Performance Tracking & Improvement

Monitor engagement metrics (bounce rate, time on page, social shares).
Adapt content based on analytics insights.
Key Performance Indicators (KPI):
Organic Traffic Growth
Engagement Rate (Time on Page, Social Shares, CTR)
Keyword Rankings & Backlinks Earned
Lead Generation from Content Marketing
Content Production Consistency & Quality

📌 Senior Seo Content Writer Kolkata
🏢 Bonzer Business Solutions
📍 Kolkata