Head Sales & Marketing | Premium Hospitality & Wellness

Location: South Delhi (Corporate Office)
Property Location: Haridwar, Uttarakhand
Industry: Hospitality | Luxury Boutique Resort | Wellness & Retreats
Function: Sales, Marketing & Business Development

Job Summary

An exciting leadership opportunity with a premium boutique hospitality and wellness destination in Haridwar, featuring an exclusive inventory of 20 rooms and a differentiated proposition encompassing luxury hospitality, personalised Ayurvedic wellness, spiritual experiences, nature-led activities and corporate retreats.

The organisation is looking for an accomplished Head Sales & Marketing to spearhead its commercial strategy, drive revenue growth, strengthen market positioning and develop new business opportunities.

The position is based at the corporate office in South Delhi, with responsibility for driving the commercial performance and market development of the Haridwar property.

Key Responsibilities

1. Sales Strategy & Revenue Generation

- Develop and implement the overall sales strategy to drive occupancy, room revenue, Average Room Rate (ARR), RevPAR and profitability.
- Identify and penetrate new customer segments across premium leisure, luxury travel, wellness tourism and corporate hospitality.
- Develop a structured sales pipeline and establish measurable revenue targets.
- Drive direct bookings and reduce overdependence on third-party distribution channels.
- Identify opportunities to improve revenue realisation through pricing strategies, packages and customer segmentation.

2. Corporate Sales & Business Development

- Develop strategic relationships with corporates, institutional clients, MICE agencies, travel management companies and premium travel partners.
- Drive corporate offsites, leadership retreats, executive wellness programmes and group bookings.
- Build partnerships with luxury travel agencies, tour operators, destination management companies and wellness communities.
- Explore new business opportunities across domestic and international markets.




- Develop strategic alliances to strengthen the property's distribution and customer acquisition ecosystem.

3. Marketing & Brand Positioning

- Develop and execute an integrated marketing strategy to establish a distinctive brand identity.
- Drive digital marketing initiatives, social media engagement, performance marketing and online brand visibility.
- Strengthen the property's positioning as a premium destination for wellness, experiential hospitality and curated retreats.
- Oversee content strategy, promotional campaigns, digital communication and customer engagement initiatives.
- Develop marketing initiatives that translate into measurable enquiries, bookings and revenue.

4. Distribution & Revenue Management

- Manage relationships with OTAs, online travel platforms and distribution partners.
- Optimise online presence, pricing strategies, inventory management and booking conversion.
- Monitor market trends, competitor positioning, customer preferences and pricing benchmarks.
- Drive revenue optimisation through effective channel management and demand forecasting.
- Track key hospitality metrics including occupancy, ARR, RevPAR, booking conversion and revenue contribution.

5. Recent Business Development & Market Expansion

- Conceptualise and develop new revenue streams around personalised wellness programmes, Ayurvedic retreats, experiential stays and corporate wellness.
- Build a structured go-to-market strategy for different customer segments.
- Identify emerging hospitality and wellness tourism opportunities.
- Develop innovative packages, seasonal offerings and strategic promotional initiatives.

6. Leadership & Business Ownership





- Work closely with the management to establish business priorities and commercial objectives.
- Develop sales and marketing budgets, business plans and performance dashboards.
- Drive cross-functional coordination with property operations to ensure commercial commitments translate into superior guest experiences.
- Establish accountability, performance benchmarks and a results-oriented sales culture.
- Take ownership of overall business performance and contribute to strategic decision-making.

Candidate Profile

- Hospitality professionals with relevant experience in premium hotels, luxury resorts, boutique properties, wellness retreats or experiential hospitality.
- Strong exposure to Sales, Marketing, Business Development and Revenue Management.
- Demonstrated success in driving revenue growth, developing corporate accounts and building strategic partnerships.
- Understanding of OTA management, digital distribution, luxury travel networks and customer acquisition.
- Strong commercial orientation with an entrepreneurial and hands-on approach.
- Excellent stakeholder management, negotiation and leadership capabilities.
- Ability to work independently and operate effectively in a growing hospitality business.

Preferred Candidate Background

Candidates from North India with experience in hospitality markets across Delhi NCR, Uttarakhand, Uttar Pradesh, Punjab, Haryana, Rajasthan, Chandigarh and adjoining regions are particularly encouraged to apply.

Career Progression

This role offers significant exposure to overall business strategy, commercial ownership, revenue management, brand development and cross-functional business operations.

The organisation is keen to identify a high-potential professional who can evolve into an overall Business Head / General Management position, based on performance and demonstrated leadership capabilities.

Important: This position is based in South Delhi, while the hospitality property is located in Haridwar.

Apply through Jaden Executive Search.

Connect: Abhinav Chandra

📌 Head- Sales & Marketing (Premium Hospitality & Wellness) (New Delhi)
🏢 Jaden Executive Search & Recruitment Specialists
📍 New Delhi