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JOB DESCRIPTION

Hotel & Resort Industry

Position: Marketing Manager

Department: Marketing

Industry: Hotel / Resort /

Reporting To: General Manager / Director

Location: As Per Company Requirement

Salary: - 40000/-

1. Job Purpose

The Marketing Manager Will Be Responsible For Planning, Developing, And Implementing Marketing Strategies To Increase The Hotels Or Resorts Brand Visibility, Online Presence, Customer Engagement, Bookings, And Overall Market Reach.

2. Key Responsibilities

A. Marketing Strategy

- Develop And Implement Effective Marketing Plans For The Hotel/resort.

- Create Monthly, Quarterly, And Annual Marketing Strategies.

- Identify Target Customers And New Market Opportunities.

- Conduct Market Research And Competitor Analysis.

- Develop Promotional Strategies For Rooms, Packages, Restaurants, Events, Weddings, And Resort Facilities.

B. Digital Marketing

- Manage And Promote The Hotels/resorts Digital Presence.

- Plan And Coordinate Social Media Marketing Campaigns.

- Manage Marketing Activities On Instagram, Facebook, YouTube, Google, And Other Relevant Platforms.

- Coordinate SEO And Website Marketing Activities.

- Monitor Website Traffic, Online Enquiries, Engagement, And Campaign Performance.

- Develop And Manage Email And WhatsApp Marketing Campaigns Where Appropriate.

- Coordinate With Digital Marketing Agencies And External Marketing Partners.

C. Content & Brand Management

- Develop Marketing Content For Websites, Social Media, Brochures, Advertisements, And Promotional Materials.

- Ensure Consistent Branding Across All Marketing Channels.

- Coordinate Photography And Video Shoots Of Hotel Rooms, Facilities, Restaurants, Events, And Destinations.

- Prepare Promotional Creatives, Videos, Reels, Banners, And Campaign Materials With The Design/content Team.





- Maintain The Hotels/resorts Brand Image And Standards.

D. Online Reputation Management

- Monitor Guest Reviews And Online Feedback Across Major Platforms.

- Coordinate Timely And Professional Responses To Customer Reviews.

- Identify Common Customer Feedback And Communicate It To Management.

- Work To Improve The Hotels/resorts Online Reputation And Ratings.

E. Promotions & Campaigns

- Plan Seasonal And Festival Marketing Campaigns.

- Develop Promotional Packages For Holidays, Weekends, Weddings, Corporate Events, And Special Occasions.

- Coordinate Promotional Activities With Relevant Hotel Departments.

- Measure Campaign Performance And Prepare Improvement Plans.

F. Partnership & Marketing Activities

- Coordinate Marketing Collaborations With Travel Portals, Tourism Organizations, Influencers, Media Agencies, And Relevant Business Partners.

- Plan Influencer Marketing And Promotional Visits Where Required.

- Participate In Tourism Exhibitions, Trade Fairs, Roadshows, And Promotional Events.

- Develop Local And Destination-based Marketing Opportunities.

G. Marketing Reporting

- Prepare Daily, Weekly, And Monthly Marketing Reports.

- Track Campaign Performance, Website Traffic, Social Media Growth, Leads, Enquiries, And Engagement.

- Monitor Marketing Expenditure And Campaign ROI.

- Present Marketing Performance And Future Plans To Management.

3. Key Performance Indicators (KPI)

The Marketing Manager Will Be Evaluated On:





- Growth In Hotel/resort Brand Awareness.

- Website Traffic And Online Visibility.

- Social Media Growth And Engagement.

- Marketing-generated Enquiries.

- Digital Campaign Performance.

- Online Reputation And Review Improvement.

- Marketing Campaign ROI.

- Growth In Direct/online Bookings Attributable To Marketing.

- Quality And Consistency Of Marketing Content.

- Successful Execution Of Promotional Campaigns.

4. Required Skills

- Strong Knowledge Of Hotel And Resort Marketing.

- Excellent Digital Marketing Knowledge.

- Social Media Management Skills.

- SEO And Website Marketing Knowledge.

- Content Planning And Brand Management Skills.

- Good Communication And Coordination Skills.

- Creative Thinking And Campaign-planning Ability.

- Knowledge Of Google Ads And Social Media Advertising Is Preferred.

- Good Knowledge Of MS Office, Excel, Canva, CRM, And Marketing Tools.

- Strong Analytical And Reporting Skills.

5. Qualification & Experience

Qualification: Graduate/MBA In Marketing, Digital Marketing, Hospitality, Hotel Management, Tourism, Or A Related Field.

Experience: 2-5 Years Of Relevant Experience In Hotel, Resort, Hospitality, Tourism, Or Digital Marketing.

Experience In Hotel/resort Digital Marketing, Social Media Marketing, SEO, Content Marketing, And Online Reputation Management Will Be Preferred.

6. Working Requirements

- Willingness To Travel For Marketing Campaigns, Promotional Events, Exhibitions, And Business Activities When Required.

- Flexible Working Hours According To Hotel/resort Requirements.

- Ability To Work During Festivals, Weekends, And Special Promotional Events When Required.

- Maintain Qualified Representation Of The Hotels/resorts Brand At All Times.

📌 MARKETING MANAGER (New Delhi)
🏢 Bharat Booking Holidays
📍 New Delhi