Job Title: Digital Marketing Head-Premium Real Estate
Company: Verve Global Service
Industry: Real Estate Consulting & Marketing
Client Profile: Premium Real Estate Development, Karjat
Location: Mumbai, Maharashtra (Hybrid)

Job Summary
Verve Global Service is hiring an experienced and result-oriented Digital Marketing Head on behalf of a premium real estate development company based in Karjat, near Mumbai, Maharashtra.

The company is developing a large-scale property spanning approximately 200 acres of land, envisioned as a premium destination offering significant opportunities in real estate marketing, property promotion, investor engagement, and channel partner development.

The selected candidate will lead the overall digital marketing function, build and manage a dedicated marketing team, and develop integrated strategies to strengthen the project's digital presence, generate qualified property enquiries, expand the real estate broker network, and support sales growth.

This role offers the opportunity to build a structured digital marketing operation from the ground up, combining strategic planning, hands-on campaign management, team leadership, performance marketing, and real estate lead generation.

The ideal candidate should understand how digital marketing translates into real estate business outcomes and be comfortable working directly with senior management.

Key Responsibilities

1. Digital Marketing Strategy

- Develop and execute a comprehensive digital marketing strategy for a premium real estate development in Karjat.
- Establish marketing objectives, campaign plans, budgets, KPIs, and performance benchmarks.
- Build strategies to increase brand awareness, attract prospective buyers and investors, and generate qualified enquiries.
- Develop a digital roadmap aligned with the company's real estate sales and business development objectives.

2. Team Management & Marketing Operations

- Build, manage, and supervise a dedicated team of social media and digital marketing professionals.
- Allocate responsibilities, set performance targets, and monitor team productivity.
- Oversee content calendars, creative production, campaign execution, publishing schedules, and reporting.
- Establish efficient workflows for campaign approvals,



lead management, and performance tracking.
- Train and mentor team members while ensuring consistent quality and timely execution.
- Build a scalable marketing function with clear responsibilities and measurable outcomes.

3. Real Estate Marketing & Lead Generation

- Plan and execute digital campaigns to promote the real estate development and its offerings.
- Develop targeted campaigns for prospective property buyers, investors, high-net-worth individuals, and relevant audience segments.
- Generate qualified property enquiries through digital channels.
- Work closely with the sales team to improve lead quality, follow-up processes, and conversion rates.
- Develop landing pages, enquiry forms, campaign creatives, and digital promotional materials.
- Track enquiries from initial contact through follow-up, site visits, and sales conversion.

4. Broker & Channel Partner Acquisition

- Develop a structured digital strategy to identify and engage real estate brokers, property consultants, channel partners, and agencies.
- Build and maintain a database of relevant real estate professionals and prospective channel partners.
- Execute outreach campaigns through LinkedIn, email, WhatsApp, and other appropriate channels.
- Support broker onboarding, relationship management, project promotion, and channel partner engagement.
- Coordinate with the sales team to facilitate broker meetings, project presentations, and property site visits.
- Monitor broker engagement, active channel partners, referral enquiries, and resulting sales opportunities.

5. Performance Marketing & Campaign Management

- Plan, launch, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Develop audience targeting strategies for real estate buyers, investors, and channel partners.
- Monitor cost per lead, lead quality, conversion rates,



campaign expenditure, and return on advertising spend.
- Conduct A/B testing of creatives, audiences, landing pages, and campaign messaging.
- Optimize campaigns to improve enquiry quality and marketing efficiency.
- Manage advertising budgets and ensure transparent reporting on campaign performance.

- 6. Brand Building & Digital Presence

- Lead social media strategy across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Oversee website content, SEO, social media creatives, project videos, property walkthroughs, and promotional campaigns.
- Develop a premium and consistent digital identity for the real estate development.
- Coordinate with designers, video editors, content creators, and external vendors.
- Identify relevant digital trends and creative opportunities to differentiate the project in the market.

7. Analytics, Reporting & Sales Alignment

- Establish dashboards and reporting systems to track marketing and sales-related performance.
- Monitor traffic, enquiries, lead quality, broker engagement, site visits, and conversions.
- Maintain accurate lead records and CRM processes in coordination with the sales team.
- Present regular performance reports and actionable recommendations to senior management.
- Identify underperforming campaigns and implement improvements based on data.
- Ensure marketing activities contribute to measurable business and sales objectives.

Required Skills & Qualifications

- 3-6 years of relevant experience in digital marketing, performance marketing, or real estate marketing.
- Strong understanding of lead generation and digital campaign management.
- Practical experience with Google Ads, Meta Ads Manager, Google Analytics, CRM systems, and reporting tools.
- Experience managing social media, paid campaigns, content marketing, and digital brand development.
- Ability to lead a team while remaining hands-on with campaign planning and execution.
- Solid analytical, communication, leadership, budgeting, and project management skills.
- Understanding of lead qualification, sales funnels, conversion tracking, and campaign optimization.
- Ability to coordinate effectively with sales teams and senior

📌 Head Digital Marketing (Mumbai)
🏢 Verve Global Services
📍 Mumbai