- Plan, create, and manage Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max.

- Conduct keyword research and competitor analysis to identify relevant advertising opportunities.

- Develop effective ad copies, headlines, and descriptions to improve campaign performance.

- Manage campaign budgets, bidding strategies, and audience targeting.

- Monitor and optimize campaigns to improve CTR, CPC, conversion rates, and ROI.

- Set up and manage conversion tracking using Google Tag Manager and Google Analytics 4 (GA4).

- Analyze campaign performance and prepare regular performance reports.

- Perform A/B testing of ad creatives, landing pages, and campaign strategies.

- Identify underperforming campaigns and implement optimization strategies.

- Collaborate with SEO, content, and design teams to improve overall digital marketing performance.





- Stay updated with Google Ads policies, algorithm changes, and industry trends.

Requirements

- Hands-on experience with Google Ads.

- Strong knowledge of Google Search, Display, and Video campaigns.

- Expertise in keyword research and competitor analysis.

- Understanding of bidding strategies and budget management.

- Knowledge of conversion tracking and lead generation.

- Familiarity with Google Analytics 4 (GA4).

- Knowledge of Google Tag Manager (GTM).

- Understanding of CTR, CPC, CPA, ROAS, and conversion rates.

- Experience with campaign optimization and performance reporting.

- Positive analytical and problem-solving skills.

📌 Google Ads Specialist (Noida)
🏢 Training Basket
📍 Noida