ABOUT BIPHA Bipha Drug Laboratories Pvt. Ltd. (www.bipha.com) is a Kerala-based Ayurvedic and herbal pharmaceutical manufacturer, founded in 1929 and now run by the third generation of the founding family. We hold a Central Drug Licence and GMP, ISO 9001:2015 and ISO 22716 certification, and our portfolio covers 250+ classical, therapeutic, personal-care and wellness products. Our brands, including Samsara spa oils and Sanwara (formerly Oshadi), reach customers through our own retail stores (including stores in Lulu malls and an airport store), our own Shopify websites, and marketplaces such as Amazon and Flipkart. ROLE SUMMARY We are looking for a Social Media Executive to plan, create and manage content for our brands on Instagram, Facebook and YouTube. You will run the content calendar, drive short-form video and reels, work closely with designers and video editors, manage our online community, and coordinate with the team on basic Meta ad campaigns. KEY RESPONSIBILITIES - Plan and maintain a monthly content calendar across Instagram, Facebook and YouTube for our brands - Develop ideas, scripts and captions for posts, stories, reels, Shorts and other short-form video - Brief and work with designers and video editors; review creatives for brand fit, accuracy and quality - Coordinate shoots for products, stores and in-house content - Publish and schedule content and keep brand pages and profiles up to date - Manage community engagement: respond to comments and messages promptly and courteously, and escalate customer queries to the right team - Coordinate basic Meta (Facebook/Instagram) ad campaigns: brief creatives, set up or support boosts, and track results - Track trends, competitors and platform updates, and suggest current content formats - Support influencer and creator collaborations, store events and product launches - Report monthly on reach, engagement, follower growth and campaign results,
with recommendations - Make sure health-related content follows applicable advertising rules and our internal guidelines (no unverified claims) REQUIREMENTS - 1–4 years of experience managing social media for a brand or agency - Graduate in any discipline; a degree or diploma in marketing, mass communication or a related field is an advantage - Strong understanding of Instagram, Facebook and YouTube, including reels and short-form video - Good writing skills in English for captions and scripts - Basic hands-on skills in a design or editing tool (e.g. Canva, CapCut, InShot or similar) - Familiarity with Meta Business Suite and basic Meta Ads Manager - Organised, creative and comfortable working to deadlines NICE TO HAVE - Ability to write and speak in Malayalam as well as English - Experience with Ayurveda, beauty, personal care or wellness brands - Experience with influencer or creator marketing - Comfort appearing on camera or anchoring short videos - Basic photography or video shooting skills WHAT WE OFFER - Salary: ₹15,000–25,000 per month, based on experience and skills - Full-time role with a long-established Ayurvedic company - Hands-on ownership of a growing D2C, marketplace and retail business - Exposure to a wide product range across Ayurveda, personal care, spa and wellness - Opportunity to learn and grow with the in-house e-commerce, design and marketing teams HOW TO APPLY Email your CV to
[email protected] with the subject line "Application – Social Media Executive". Please include your current location, notice period and links to relevant work.
Pay: ₹15,000.00 - ₹25,000.00 per month
Application Question(s):
- How many years of experience do you have managing social media for a brand or agency?
- Please share links to social media pages or reels you have managed or created.
- Can you write captions and scripts in both Malayalam and English?
- Have you set up or managed Meta (Facebook/Instagram) ad campaigns? Briefly describe your experience.
- Are you willing to work from our head office in Kottayam, Kerala?
Work Location: In person
📌 Social Media Executive (Kottayam)
🏢 Bipha Drug Laboratories
📍 Kottayam