08 Nov
|
Simform - Product Engineering
|
Ahmedabad
08 Nov
Simform - Product Engineering
Ahmedabad
About Simform: Simform is a premier digital engineering company specialising in Cloud, Data, AI/ML, and Experience Engineering to create seamless digital experiences and scalable products. Simform has strong capabilities across Microsoft, Google Cloud, and Databricks. With a presence in 6 countries, Simform primarily serves North America, the UK, and the Northern European market. Simform is well-recognised as one of the most reputed employers in the region, having created a thriving work culture with a high work-life balance that gives a sense of freedom and opportunity to grow. Job Summary We are looking for a Marketing Executive with 2–3 years of experience in webinars, events, and campaign execution to join our marketing team. This is a hands-on role focused on executing webinars, events, podcasts, and related marketing campaigns. You will work closely with the marketing, content, and BDR/Sales teams to drive registrations, engagement, lead nurturing, and pipeline contribution. The ideal candidate is organized, creative, proactive, and comfortable taking ownership of multiple campaigns and event-related activities. You should enjoy experimenting with new ideas, working across channels, coordinating with multiple stakeholders, and using data to improve outcomes. Responsibilities
• Own webinar execution, from promotion and registrations to post-event nurture and follow-up.
• Plan and execute webinar promotions across LinkedIn, communities, email, partner groups, and relevant third-party channels.
• Research and test new promotional channels and creative ideas to increase webinar reach and registrations.
• Execute lead nurturing campaigns and track leads from registration and attendance through MQL, SQL, opportunity, and pipeline stages.
• Work closely with BDR and Sales teams to ensure timely lead follow-up and support lead conversion.
• Own the execution of Simform’s podcast, experimenting with creative ways to expand its reach and audience.
• Repurpose podcast episodes into social content, short-form videos, speaker content, and other promotional assets.
• Develop speaker promotion kits and coordinate with speakers to encourage promotion of webinars and podcast episodes through their networks.
• Support event operations and vendor coordination, including venues, happy hours, catering, printing, booths, website content, and other logistics.
• Research and coordinate with vendors, manage quotations, timelines, deliverables, and event requirements, and ensure smooth execution.
• Maintain campaign dashboards and provide regular reporting on reach, engagement, leads, conversions, and pipeline contribution.
• Collaborate with internal teams and external partners to ensure campaigns and events are executed on time and to a high standard.
• Bring a creative, proactive, and ownership-driven mindset, regularly proposing and testing recent ideas to improve campaign and event outcomes. Requirements
• 2–3 years of experience in marketing, preferably with hands-on experience in webinars, events, field marketing, demand generation, or campaign execution.
• Proven experience in planning and executing webinars or virtual events, including promotion, registration, coordination, and post-event activities.
• Experience promoting campaigns through LinkedIn, email, communities, partner networks,
and other digital channels.
• Basic understanding of lead generation, lead nurturing, MQL/SQL, and marketing-to-sales handoff.
• Experience working with BDR/Sales teams and coordinating lead follow-up.
• Experience with event logistics and vendor management is preferred.
• Strong organizational and project coordination skills, with the ability to manage multiple activities and deadlines simultaneously.
• Comfortable working with campaign data, dashboards, and performance reports.
• Strong written and verbal communication skills.
• Ability to work independently while collaborating effectively with multiple stakeholders.
• A creative and experimental mindset with the curiosity to explore new channels, formats, and approaches.
• Strong sense of ownership and accountability for assigned campaigns and deliverables. Skills
• Webinar & Event Execution
• Campaign & Channel Management
• Lead Nurturing & Marketing Operations
• LinkedIn & Email Marketing
• Community & Partner Marketing
• Event & Vendor Coordination
• Podcast & Content Promotion
• Content Repurposing
• Campaign Reporting & Analytics
• Project & Stakeholder Management
• Communication & Coordination
• Creative Problem Solving
• Experimentation & Growth Mindset
• Ownership & Execution Why Join Us:
• Young Team, Thriving Culture
• Flat-hierarchical, friendly, engineering-oriented, and growth-focused culture.
• Well-balanced learning and growth opportunities
• Free health insurance.
• Office facilities with a game zone, in-office kitchen with affordable lunch service, and free snacks.
• Sponsorship for certifications/events and library service.
• Flexible work timing, leave for life events, WFH and hybrid options
📌 Sr. Marketing Executive(Focus (Ahmedabad)
🏢 Simform - Product Engineering
📍 Ahmedabad