Job highlights

- Managing social media and digital marketing of the business to build customer preference .
- Preferred Channels revenue mix .
- Minimum Qualifications
- Ensuring good ROI of the campaign
- Experience
- Good Creative Skills . High Integrity levels

**III. KEY RESPONSIBILITIES **Core Responsibilities
- Conceptualization execution of marketing campaigns including ATL and BTL including marketing strategy formulation, marketing mix, communication development, media planning, marketing activation, on ground activities, and other marketing innovations.
- Monitor and plan SEM and performance based campaigns.
- Conceptualizing and executing trade promotions and rolling out impactful campaigns in collaboration with sales team.
- Managing and planning events with managing the budget for advertising and promotional items and execution of all communications and media actions on all channels, including online and social media.
- Prepare annual marketing plan and ensure timely on ground execution as per the plan
- Budget Planning for Marketing Budget for the business
- Manage marketing spends as per the expense budget and measure and deliver ROI on activations done
- Analyze data conduct regular consumer insight research to understand market trends.
- Overseeing all branding material are displayed appropriately and availability of collaterals as per brand guidelines.
- Supporting Sales team for creatives and other branding requirements.




- Managing PR for local and upcountry Coverage.
- Managing video shoots and campaigns.
- Managing social media and digital marketing of the business to build customer preference
- Develop and implement programs to enhance engagement with local communities.
- Work with digital team for promotion of services on digital media. Ensure leads are closed and assist revenue conversion.
- Motivating training the team, and, responsible for high team morale. **IV. KEY PERFORMANCE INDICATORS

**Measurable Deliverables

- Overall Revenue
- Ensuring good ROI of the campaign.
- Ensuring brand guidelines.
- Ensuring Budget achievement.

- Preferred Channels revenue mix

- Managing expenditure **V. JOB REQUIREMENTS

**Minimum Qualifications

MBA in Marketing

**Experience

Preferably with 12 to 15 years of sales marketing experience

**Behavioural Skills

- Good Interpersonal skills.
- Valuable Creative Skills High Integrity levels
- Confident, Assertive, Problem solver Motivator **Technical Skills
- Team building.
- Quality improvement initiatives.

- Analytical skills

- Material Management **Language Skills

English Hindi

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📌 Sr. Manager Marketing (New Delhi)
🏢 Max Healthcare
📍 New Delhi