1. Group Brand Strategy & Management

- Drive the implementation of the Groups brand strategy, positioning and identity across businesses, platforms and customer touchpoints.

- Ensure consistency in brand messaging, visual identity and brand experience across the Group.

- Translate strategic brand priorities into actionable marketing plans, campaigns and initiatives.

- Identify opportunities to strengthen brand differentiation, salience, relevance and consideration.

- Develop and maintain brand guidelines, communication frameworks and governance processes.

1. Integrated Marketing & Brand Campaigns

- Plan and execute integrated brand campaigns across relevant media and customer touchpoints.

- Work with internal teams and external agencies to develop compelling creative strategies, campaign concepts and communication assets.

- Manage campaign execution from briefing and creative development through production, deployment and performance evaluation.

- Ensure all brand communications reflect the Group’s positioning, values and business priorities.

- Track campaign effectiveness and derive actionable insights to improve future marketing initiatives.

1. Agency & Vendor Management

- Manage relationships with creative agencies, media agencies, production houses, research partners and other marketing vendors.

- Develop clear briefs, establish deliverables and timelines, and ensure high-quality output.

- Evaluate creative work critically, provide strategic direction and drive projects towards the desired outcome.

- Manage agency scopes of work,



commercials, quotations, negotiations and performance reviews.

- Ensure timely delivery, cost efficiency and adherence to agreed quality standards.

1. Contracting, Procurement & Commercial Management

- Manage the end-to-end contracting process for marketing agencies and vendors, including scopes of work, commercial terms, deliverables, timelines and service-level expectations.

- Coordinate with legal, procurement, finance and compliance teams to ensure appropriate contractual documentation, approvals and payment processes.

- Review contracts for deliverable clarity, usage rights, intellectual property, licensing, confidentiality, termination clauses and other relevant commercial terms, in coordination with the legal team.

- Maintain documentation of contracts, purchase orders, budgets, invoices and vendor deliverables.

- Ensure marketing expenditure is managed efficiently and in accordance with internal policies and approval processes.

1. Cross-functional Stakeholder Management

- Work closely with business heads, marketing teams and corporate functions to align brand initiatives with Group priorities.

- Coordinate brand requirements across multiple businesses while safeguarding the integrity of the overarching Group brand.

- Build robust working relationships with legal, compliance, finance, procurement, digital and other internal stakeholders.

Manage multiple projects simultaneously, balancing strategic priorities, stakeholder expectations and execution timelines.

📌 Sr Manager Brand Marketing (Mumbai)
🏢 Motilal Oswal Financial Services (MOFSL)
📍 Mumbai