Company Description HelpRush is a real-time marketplace for local services operated by Horfay Taqnia Private Limited, a DPIIT-recognised startup founded by Dr.

Fayyaz

Muhammad and Tabinda Noor. Unlike traditional home-services platforms, HelpRush is built as dispatch infrastructure, matching jobs to an eligible cohort of professionals within seconds through patented parallel dispatch technology. Trust and competence are enforced through code, Aadhaar/PAN-based identity verification, and a five-stage Skill Verification Engine with supervised probation on initial jobs, supported by a live Trust and Risk Engine. HelpRush manages immediate jobs, scheduled appointments, and multi-day projects on a single ledger with escrow-based milestone payments. The company is bootstrapped, currently live in Srinagar, Jammu & Kashmir, and recommended by the Directorate of Industries & Commerce, Kashmir as an onboarding pathway for PM Vishwakarma beneficiaries.

Role Description The Social Media Manager will be responsible for planning, executing, and optimizing HelpRush’s presence across social media platforms to build brand awareness and support user acquisition. Day-to-day tasks include developing content calendars, creating and writing posts, coordinating visual assets, scheduling updates, and monitoring engagement and community conversations. The role also involves analyzing performance metrics, running social media campaigns, collaborating with marketing and product teams,



and refining strategy based on data and user feedback.

This is a full-time hybrid role based in Srinagar, Jammu & Kashmir, with some flexibility for work from home.

The Social Media

Manager is expected to maintain a consistent brand voice, respond to audience queries, and proactively identify opportunities to showcase HelpRush’s technology and impact.

Qualifications

- Candidates should possess strong skills in Social Media Marketing and Social Media Optimization (SMO) for platforms such as Facebook, Instagram, X, LinkedIn, and emerging channels.
- Candidates should possess effective Communication and Writing skills to create clear, engaging, and brand-aligned content for diverse audiences.
- Candidates should possess abilities in Content Strategy to plan campaigns, manage content calendars, and align messaging with product and business goals.
- Experience with social media analytics tools, campaign performance tracking, and basic data-driven decision-making is beneficial.
- Familiarity with digital marketing concepts, community management, and online reputation management is an advantage.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
- Ability to work in a hybrid setup in Srinagar, collaborate with cross-functional teams, and adapt to a quick-paced startup environment.
- Prior experience in marketplace, on-demand services, or tech startups is a plus.

📌 Social Media Manager (Srinagar)
🏢 HelpRush
📍 Srinagar