About the Role

We are looking for a creative, strategic, and result-oriented Social Media Manager to lead our brand's social media presence across various digital platforms. The ideal candidate should have a strong understanding of social media trends, content strategy, audience engagement, and digital marketing.

The candidate will be responsible for developing and executing social media strategies that enhance brand awareness, increase engagement, generate leads, and strengthen our online presence.

Key Responsibilities

1. Social Media Strategy & Management

- Develop and implement comprehensive social media strategies aligned with business objectives.
- Manage and grow the company's presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Plan, schedule, and publish engaging content consistently.
- Monitor social media trends, competitor activities, and industry developments.

2. Content Planning & Creation

- Develop monthly social media content calendars.
- Conceptualize creative campaigns, reels, stories, carousels, and static posts.
- Coordinate with graphic designers, video editors, photographers, and content creators.
- Write engaging captions, headlines, hashtags, and social media copy.
- Ensure all content aligns with brand guidelines and communication standards.

3. Audience Engagement & Community Management

- Monitor comments, messages, mentions, and customer interactions.
- Respond to audience queries and engage with followers.
- Build and maintain an active online community.
- Manage brand reputation and escalate sensitive customer concerns when required.

4. Performance Monitoring & Analytics





- Track social media performance using platform analytics and reporting tools.
- Monitor key metrics such as reach, impressions, engagement, follower growth, website traffic, and conversions.
- Prepare weekly and monthly performance reports.
- Identify opportunities to improve content performance and audience engagement.

5. Paid Social Media Campaigns

- Plan and coordinate paid social media campaigns.
- Work with the performance marketing team to optimize campaign performance.
- Monitor advertising budgets, campaign reach, and lead generation.
- Analyze campaign results and recommend improvements.

6. Influencer & Collaboration Management

- Identify relevant influencers, creators, and brand collaboration opportunities.
- Coordinate influencer campaigns and content partnerships.
- Track campaign deliverables and performance.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Mass Communication, Journalism, Business Administration, or a related field.
- 2–5 years of experience in social media management or digital marketing.
- Solid knowledge of Instagram, Facebook, LinkedIn, YouTube, and other social media platforms.
- Excellent written and verbal communication skills.
- Understanding of social media algorithms, trends, and content formats.
- Basic knowledge of graphic design and video editing tools such as Canva, Photoshop, and CapCut.
- Familiarity with social media management and analytics tools.
- Ability to plan, execute, and manage multiple campaigns simultaneously.
- Creative thinking, attention to detail, and a results-driven approach.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Social Media Manager (Nashik)
🏢 Banao Digital
📍 Nashik