Role & responsibilitSocial Media Content Creation & Management*

- Create engaging, professional and compelling content for LinkedIn, Instagram, Facebook and other relevant platforms.
- Develop creative posts, carousels, infographics, reels and promotional creatives using Canva or similar design tools.
- Prepare content calendars and ensure consistent posting and brand communication.
- Write impactful captions, business-oriented posts and audience engagement content.

2. Digital Advertising & Campaign Management

- Assist in planning, launching and managing paid advertising campaigns on LinkedIn and Meta platforms.
- Monitor daily campaign performance, optimise advertisements and conduct A/B testing.
- Work towards improving lead quality, engagement, reach and campaign ROI.
- Identify opportunities to improve advertising effectiveness and lead conversion.

3. Audience Engagement & Community Building

- Actively engage with relevant business communities, LinkedIn groups and qualified networks.
- Respond promptly to comments, direct messages and incoming enquiries.
- Build meaningful online relationships with potential customers and business communities.

4. Lead Generation & Business Outreach

- Identify and engage potential customers, including entrepreneurs, business owners, startups, remote teams, corporate branch managers and Chartered Accountants.




- Execute proactive social media outreach and lead generation initiatives.
- Generate qualified business enquiries and channel them to the sales team.
- Support the development of effective social media lead-generation strategies.

5. Performance Tracking & Reporting

- Monitor and report weekly social media performance.
- Track impressions, reach, engagement, click-through rates (CTR), campaign performance and leads generated.
- Analyse results and recommend improvements to achieve better marketing outcomes.

ies

Preferred candidatWe are looking for candidates who have:

- 13 years of experience in Social Media Marketing, Digital Marketing, Content Marketing or a similar role.
- Hands-on experience managing LinkedIn, Instagram and Facebook business accounts.
- Good content writing and copywriting skills.
- Working knowledge of Canva, Figma or similar graphic design tools.
- Basic understanding of Meta Ads Manager and paid advertising campaigns.
- Understanding of LinkedIn marketing, audience engagement and B2B lead generation.
- Excellent written and verbal English communication skills.
- A proactive, organised and self-driven approach to work.

Added Advantage: Experience in B2B marketing, agency environments, LinkedIn lead generation, Google Analytics or performance marketing.

e profile

📌 Social Media Executive Content, Digital Marketing & Lead Generation (Pune)
🏢 Ispik Business Digital Ventures
📍 Pune