Experience – 10 to 12 years in Marketing and 7 to 8 years in Social Media Management

Location: AiR Institute of Realization

Key Responsibilities

- Own the organization's digital brand and reputation across social media and other digital platforms, ensuring clear and consistent communication.
- Develop and implement the social media and digital marketing strategy across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Plan and manage content, campaigns, videos, podcasts and the annual content calendar in coordination with internal teams and external partners.
- Grow the organization's digital audience and engagement through social media, influencers, creators, email, WhatsApp and other digital channels.
- Lead YouTube, video and podcast growth, including content planning, publishing and performance tracking.
- Work closely with Marketing, PR and Events to promote campaigns, events and key organizational initiatives.
- Track digital performance and audience growth, set targets and use data to improve results.
- Manage agencies, vendors and digital partners, and lead and mentor the social media and content team. • Keep up with social media trends, platform changes and new digital opportunities.

Key Skills & Experience





- Proven track record of building and growing social media and digital platforms over several years, with transparent results in audience, engagement, reach and business or organizational impact.
- Experience leading digital strategy for multiple brands, organization’s, verticals or audiences, with increasing responsibility over time.
- Strong expertise across Instagram, Facebook, LinkedIn, YouTube and other digital platforms, with a clear understanding of what drives growth on each.
- Proven experience in content, video, podcasts, influencer/creator partnerships and digital campaigns, with measurable outcomes.
- Strong understanding of digital performance, analytics and audience behavior, with the ability to use data to improve growth.
- Experience in building and leading teams and managing agencies, creative partners and other external vendors.
- Strong communication, storytelling and writing skills, with the ability to translate organizational goals into effective digital content.
- A hands-on, results-oriented leader who can set strategy, build teams and personally drive execution when required.

📌 Social Media Director (Bengaluru)
🏢 Air Institute of Realization
📍 Bengaluru