Social Media & Digital Marketing Manager

Employment Type: Full-Time

Location: Remote

Working Hours: 9AM-5PM UK Hours

About the Company

We are a growing UK-focused company providing IT Staffing, Digital Marketing Services, and IT Solutions to businesses across the UK.

Having started as a startup, we are now experiencing steady growth and expanding our services and client base. As we continue to scale, we are looking for a creative, strategic, and business-minded Social Media & Digital Marketing Manager who can strengthen our online presence, build our brand identity, and contribute to business growth.

About the Role

We are looking for someone who can take complete ownership of our social media presence and overall digital marketing initiatives across platforms such as LinkedIn, Instagram, Facebook, and other relevant channels.

This role goes beyond simply managing social media accounts and scheduling posts. We need someone who can think strategically, bring fresh marketing ideas, identify growth opportunities, create engaging content, and develop marketing initiatives that help attract potential clients, build industry credibility, and generate business leads.

The ideal candidate should combine creativity with a strong understanding of marketing, audience engagement, brand positioning, and business development.

Key Responsibilities

1. Social Media Management & Brand Building

- Manage and grow the company's social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.
- Develop and execute a consistent social media strategy aligned with the company's business objectives.
- Plan, create, and publish engaging content, including posts, carousels, reels, videos, stories, and industry updates.
- Maintain a consistent brand voice, visual identity, and communication style across all platforms.
- Build brand awareness, improve engagement, and grow relevant audiences organically.

2. Marketing Strategy & Business Growth

- Develop innovative marketing strategies and campaigns to increase brand visibility and attract potential clients.
- Come up with creative marketing ideas, promotional campaigns, and initiatives that support business growth.




- Identify opportunities to position the company as a credible and recognisable brand in the UK IT and digital services market.
- Understand our target audience, industry trends, and competitors to identify new marketing opportunities.
- Work closely with the management and business development teams to align marketing activities with business goals.
- Explore ways to convert social media engagement and brand visibility into meaningful business enquiries and leads.

3. Content Creation & Marketing

- Research, conceptualise, and develop creative content relevant to our services and target audience.
- Create content around IT staffing, technology, digital marketing, business solutions, industry insights, and company updates.
- Develop content calendars and ensure consistent publishing across platforms.
- Coordinate the creation of marketing creatives, promotional materials, videos, and other digital assets.
- Identify trending topics, relevant conversations, and opportunities to create engaging and shareable content.
- Ensure content communicates the company's expertise, services, and value proposition effectively.

4. Digital Marketing & Lead Generation

- Plan and execute digital marketing campaigns to improve brand reach and generate business enquiries.
- Explore and implement lead-generation strategies through social media and other digital channels.
- Manage and optimise paid advertising campaigns where required, including LinkedIn and Meta Ads.
- Explore email marketing, audience targeting, campaign collaborations, and other digital marketing opportunities.
- Track campaign performance and continuously improve strategies based on results.

5. Analytics & Performance Tracking

- Monitor social media performance, audience growth, engagement, reach, website traffic, and lead generation.
- Analyse campaign performance and identify areas for improvement.




- Prepare periodic reports highlighting marketing activities, performance metrics, and growth opportunities.
- Stay updated with changing social media algorithms, digital marketing trends, and emerging platforms.

Required Skills & Experience
- Proven experience in Social Media Management, Digital Marketing, or a similar role.
- Solid understanding of LinkedIn, Instagram, Facebook, and other relevant social media platforms.
- Ability to develop marketing strategies rather than simply execute predefined instructions.
- Excellent content creation, copywriting, and communication skills.
- Experience using tools such as Canva, Meta Business Suite, LinkedIn Campaign Manager, and other social media management tools.
- Understanding of social media analytics, audience engagement, and organic growth strategies.
- Knowledge of paid advertising, SEO, email marketing, and lead-generation techniques.
- Creative thinking, problem-solving abilities, and a proactive approach to work.
- Ability to work independently, take ownership, and turn ideas into actionable marketing initiatives.

What We Are Looking For We are particularly interested in someone who:

- Thinks like a marketer and approaches social media with a business-growth mindset.
- Can independently suggest what the company should be posting, promoting, and working on.
- Brings fresh ideas and is willing to experiment with different marketing strategies.
- Understands how to build a brand from the ground up and establish a strong digital presence.
- Can balance creativity with measurable business outcomes.
- Takes initiative instead of waiting for instructions for every task.
- Is comfortable working in a growing startup environment where there is room to experiment, innovate, and take ownership.

What We Offer

- An opportunity to play a key role in shaping and growing the company's brand identity.
- Freedom to bring new ideas and experiment with marketing strategies.
- Direct collaboration with management and involvement in business-level growth initiatives.
- An opportunity to take ownership of the company's overall digital marketing direction.
- A dynamic and growth-oriented startup environment with opportunities for professional development.

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