. Why Tally /* *Why Join Us ?

At Tally, we are driven by a simple yet powerful philosophy — hire for attitude, train for skills, and develop for leadership. With over 40 years of excellence and a leadership position in the Business Management Software platform leader for SMBs, we continue to innovate at the core of technology.

What sets us apart:

A strong culture of innovation and ownership

Deep investment in foundational technology (including our own database, memory manager, and application language)

A fast-growing global presence A mission to impact hundreds of millions of businesses worldwide To know more about us, you can visit: https://tallysolutions.com/

Brand Communication

Brand and Communications team within the Marketing function operates in areas of long-term strategic impact which helps in evolving the 3 core pillars around customers, partner ecosystem and people initiatives. As a part of the Brand Communications team, you’ll be stepping into a dynamic workplace where innovation and creativity meets strategy. You can expect to be at the forefront of crafting compelling narratives that resonate with our audience.

You'll play a key role in driving the outward-facing aspects of long-term strategic initiatives, engaging with diverse stakeholders, and applying your expertise to shape the future of our brand. It's an opportunity to contribute to a vibrant, growth-oriented culture that values your unique insights and creative thinking.

Role : Senior Manager/ AGM - Brand and Communication

Relevant Experience : 7 to 14 years

Location: Bangalore

What You Will Own

You will own end-to-end brand communication, ensuring consistency in messaging and visual identity across all channels. Lead 360° integrated campaigns, from strategy to execution, driving impact through digital, ATL, BTL, and social. Drive internal and external engagement by tailoring compelling narratives for customers, partners, and employees.



Track campaign performance and leverage insights to continuously refine brand and communication strategies.

What We’re Looking For

Strong storytelling, creative thinking, copywriting, and content development ability.

Should have worked on creative campaigns end to end.

Excellent project management and cross-functional collaboration skills.

Deep understanding of brand identity, positioning, and proven ownership of multiple large-scale campaigns.

Ability to manage external agencies and internal stakeholders.

Proficiency in digital marketing and media planning is a plus.

Brownie points if you’ve mastered AI beyond copy writing and basic image generation.

Your Impact at Tally

Brand Strategy & Messaging

Develop and implement brand communication strategies aligned with overall brand goals.

Ensure consistency in tone, visual identity, and messaging across channels.

Translate the brand story into compelling narratives for different stakeholders (customers, partners, employees).

Integrated Campaign Management

Lead the planning and execution of 360° marketing campaigns, including ATL, BTL, digital, and social.

Work closely with creative, media, and social agencies to execute campaigns on time and within budget.

Deep understanding of social platforms and emerging trends

Define campaign KPIs, track performance, and optimize based on insights.

Digital & Social Communication

Oversee social media and online content to maintain brand voice and engagement.

Collaborate with the digital team to align brand campaigns with online initiatives.

Internal Communication

Partner with HR and leadership to drive internal brand engagement.

Craft employee communication during launches, initiatives, or cultural programs.

Analytics & Insights

Track and analyze communication metrics across touchpoints.

Leverage consumer insights and brand health studies to refine strategies.

Note: Only shortlisted candidates will be contacted for further steps in the hiring process.

📌 Senior Manager or AGM- Brand Communication (Bengaluru)
🏢 Tally Solutions
📍 Bengaluru