Role Summary

Xbattery is looking for a Sales &

- Marketing Associate to own our dealer network and the revenue it generates, from the first conversation through post-sales warranty support. You will lead dealer negotiations, generate and convert leads, and shape how our battery packs are positioned in the market.

Key Responsibilities

- Onboard, manage and engage dealers through regular visits, calls, product training and incentive schemes.

- Generate leads through dealers, digital cannels, solar installers, EPCs and channel partners, and follow up consistently until closure.

- Take ownership of conversion rates: track the funnel from lead to quotation to order to repeat order, and report weekly.

- Handle post-sales warranty claims by coordinating with the service and installation team, verifying claims against warranty terms and keeping resolution times short.

- Develop the marketing strategy for the current product line and for recent product introductions, including positioning, collateral, dealer kits, campaigns and exhibitions.

- Gather market and competitor intelligence (pricing, features, dealer feedback) and share it with product and engineering.

- Lead pricing, margin, credit and territory discussions and negotiations with dealers and distributors.

Requried Technical Knowledge and Domain Fit

- Battery fundamentals: cell, module and pack
- LFP vs NMC vs lead-acid; capacity (Ah/kWh), usable vs nominal capacity, DoD, SoC, SoH, C-rate, cycle life and round-trip efficiency.

- Pack components: BMS (protection, balancing, communication), contactors, fuses, thermal management,



enclosure and IP rating.

- Surrounding infrastructure: inverters (off-grid, hybrid, on-grid), solar PV and MPPT, charge controllers, grid and net-metering basics, DG sets, AC/DC distribution (ACDB/DCDB), telemetry and remote monitoring.

- Sizing: ability to convert a customer's load and backup hours into a battery and inverter recommendation.

- Standards and safety: BIS/IS norms, IEC 62619, UN 38.3, AIS-156 (where relevant), thermal runaway and fire safety.

- Warranty: how cycle-based and time-based warranties work and what typically voids them (over all discharge, wrong charging profile, poor installation)

Qualifications &

- Experience

- Proven dealer management experience and a track record of meeting targets.

- Strong negotiation, communication and CRM discipline.

- Fluent in English
- Telugu and Hindi preferred.

- Willingness to travel across the territory.

- Bachelor's degree or diploma (engineering or business background preferred).

- 2-5 years in B2B or channel sales, preferably in batteries, inverters, solar or electrical products.

What Makes You Valuable to Xbattery

- You can speak credibly to technical dealers, which builds trust and shortens sales cycles.

- Your conversion focus turns leads into revenue.

- Good warranty handling protects our brand and reduces repeat failures.

- Field feedback you bring back improves future products.

Key Performance Indicators

- Monthly sales revenue and dealer-wise growth.

- Lead-to-order conversion rate.

- Number of active dealers and repeat-order rate.

- Warranty claim turnaround time.

📌 Senior Executive Sales and Marketing (Hyderabad)
🏢 Xbattery Energy
📍 Hyderabad